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Listen up, ladies! Keep your schedules clear for one night this December to participate in a women-only event by adidas.
adidas invited women's communities together through adiClub to wrap up the year with an all-women dance workout party: adiClub Ladies Night. This was in part with adidas' ongoing initiative to uplift the community with the launch of their latest, comprehensive adiClub membership.
adiClub Ladies Night
Well-known as a fixed brand in sports and lifestyle, adidas has always continued to innovate products, and activations, all while expanding its network of partners to consistently elevate consumer experience with the best in the industry. That's what the adiClub Ladies Night set out to do: to embody this initiative in totality.
Through adiClub, this event brought together and provided a workout experience unlike any other for women from all walks of life. This was thanks to it being powered by long-time brand partner Move with Maggy and the established local dance community, Babel Dance.
The membership also aims to bond consumers through their mutual love of sports, training and lifestyle. The event opened to all and extended beyond adidas’ existing network, which included communities such as adidas Runners Kuala Lumpur and Women’s Training.
In the spirit of togetherness this festive season, this workout party was designed for women of all fitness levels and backgrounds - from beginners to fitness fans, to those just looking to have a fun evening.
Focused around an integrated workout session co-hosted by Move with Maggy and Babel Dance, the evening also included a variety of adiClub and women-themed activities designed to amplify the consumer experience.
Some of the activities included:
- A temporary tattoo station
- Hair braiding by CocoDry
- Mocktails by Taptap x adiClub
- Customisable t-shirts
The event empowered the women who attended, with good energy all around and gave everyone a night of fun to remember. Do check out more about the event if you missed out on it through #adiclubladiesnight and on adidas' official Instagram @adidasmy!
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