Malaysian owners of Samsung's Art TVs can now put the Mona Lisa on the living room wall, alongside 50 other works from the Louvre, without booking a flight to Paris. Samsung has added the Paris museum's collection to its Art Store, the art subscription service that turns a compatible TV into a rotating gallery when it is not showing anything else.
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Rachel Wong chevron_right
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What is arriving on Samsung Art Store
Samsung has brought 34 new Louvre artworks to the Samsung Art Store for the first time, taking the total number of Louvre pieces on the service to 51. Leonardo da Vinci's "Mona Lisa" leads the set. It sits alongside Eugene Delacroix's "Liberty Leading the People", Paolo Veronese's "The Wedding Feast at Cana", and Jean-Auguste-Dominique Ingres' "La Grande Odalisque", plus works from Caravaggio and Jacques-Louis David. French Neoclassical and Academic painting is represented too, including Dominique Papety's "Greek Women at the Fountain" and Nicolas Poussin's "Orpheus and Eurydice".
The collection spans the Renaissance, Neoclassical and Romantic periods, and the pieces are made to be shown on compatible Samsung Art TVs such as Samsung's 2026 The Frame Pro, the matte-screen sets designed to look like a framed picture when idle.
Why it matters for a TV that pretends to be a picture frame
The appeal of an Art TV rests on what it can show, so the catalogue behind it is the real product. Samsung says the Art Store now holds more than 5,000 works from over 800 artists, built through tie-ups with institutions including The Metropolitan Museum of Art, MoMA and the Musee d'Orsay. The Louvre is one of the most visited museums in the world, and its arrival is a notable addition to that list rather than a one-off novelty.
It also continues a steady stream of drops on the service this year. Samsung earlier added 37 Edvard Munch works and, through a separate tie-up, a Supergirl set aimed at film fans. The pattern is clear: the hardware sells once, and the collection is what keeps a buyer coming back to the screen.
"The Louvre represents the very best of French artistic and cultural heritage," said Guillaume Rault, a vice president at Samsung Electronics France, on bringing the works to Samsung Art TVs.
Availability and what it needs in Malaysia
Samsung says the Louvre collection is available globally through the Art Store now, which means Malaysian owners of a compatible Samsung Art TV can browse it from launch. Two things are needed to see it at home: a compatible Samsung Art TV such as The Frame, and an Art Store subscription, which is how the wider library of works is unlocked. Samsung has not published a separate price for the Louvre set, and there is nothing extra to buy beyond the usual Art Store access. Samsung lists the Art TVs that support the service, including The Frame, on its Malaysian site.
The takeaway
For anyone who already owns one of these TVs, this is a free-to-browse upgrade to what hangs on the wall between shows. For anyone weighing one up, the growing museum catalogue, now with the Louvre in it, is a bigger part of the pitch than any single spec on the box.
