At the highly anticipated Unbox & Discover event, Samsung Electronics Co., Ltd. unveiled its 2024 TV and soundbar lineup, showcasing a fusion of innovation and technology to elevate the home entertainment experience. This year's lineup is focused on AI-driven solutions and seamless integration, setting new standards in visual and audio excellence.
Samsung's expanded lineup includes Neo QLED 4K TVs, OLED TVs, and sound devices designed to suit diverse lifestyles and preferences. The Neo QLED 4K lineup offers groundbreaking features powered by the NQ4 AI Gen2 Processor, delivering stunning visuals and immersive audio. Samsung's first Glare-Free OLED TVs eliminate reflections and preserve picture quality under any lighting condition, making them ideal for gaming and entertainment.
The 2024 lineup also features the latest Q-Series Soundbar, boasting an 11.1.4-channel setup with Wireless Dolby Atmos for an immersive audio experience. Sleek designs and advanced audio technologies like Q-Symphony ensure exceptional sound quality for any space.
The Neo QLED 8K takes centre stage as Samsung's flagship TV, featuring the advanced NQ8 AI Gen3 processor for unrivalled performance. With a Neural Processing Unit (NPU) and an eightfold increase in neural networks, this TV delivers breathtaking clarity and detail, regardless of the content source. AI-driven features like 8K AI Upscaling Pro and AI Motion Enhancer Pro ensure a superior viewing experience with lifelike visuals and smooth action sequences.
In addition to stunning visuals, the Neo QLED 8K offers precise audio powered by AI sound technology. Enhanced features like Active Voice Amplifier Pro and Object Tracking Sound Pro deliver immersive sound quality that syncs with on-screen action, creating a dynamic viewing experience. With AI Auto Game Mode and AI Customization Mode, users can enjoy personalized and optimized settings for gaming and entertainment.
Samsung's 2024 TVs integrate seamlessly into users' digital lives with the powerful Tizen OS, offering advanced connectivity and smart features. Upon setup, TVs automatically connect to existing networks and devices, eliminating the need for extra hubs. Smart Mobile Connect turns smartphones into universal remotes, while customizable UI and haptic feedback enhance gaming experiences. Widgets and Samsung Daily+ provide personalized dashboards for monitoring home status and accessing apps.