New year, new home appliances! Haier Malaysia has recently launched a range of new products that will headline its charge into the 2024 home appliance and consumer electronics market.
Designed to make Malaysian lives better, the new lineup introduced at the ‘Inspire Future Dreams - 2023 Haier Media Engagement’ event includes:
- Air conditioners
- Refrigerators
- Freezers
- Washing machines
- Televisions
- Water heaters
- Kitchen appliances
“Customer satisfaction is at the heart of Haier’s mission. We dedicate extensive research and rigorous testing to develop high-quality products that seamlessly fit the evolving needs of today’s modern users,” said Haier Malaysia Managing Director Fan Jing.
The brand’s introduction emphasises its commitment to enhancing customers’ lifestyles through the ‘Smart Living’ philosophy by delivering superior quality and more convenience.
Professional Smart & Healthy Air Solutions
Control the new UV Cool Premium (VXA) and UV Cool Smart (VRA) series air conditioners anytime, anywhere with the Haismart application on your phone or tablet, made possible due to the built-in Wi-Fi modules.
In an effort to promote healthier living, the air conditioners also have UVC sterilisation technology.
So how does it work? It helps purify the air by emitting UVC band rays while generating positive and negative ions to inhibit the transmission of harmful airborne bacteria, viruses, and other harmful particles.
What’s more, the technology has been certified to a 99.991% efficiency rate in removing SARS-CoV-2 by Texcell, and a 99% virus removal rate by SGS.
Meanwhile, for commercial use, the new Haier light commercial air conditioners are also equipped with the same features as the VXA and VRA home conditioners series.
Smarter Food Storage For Everyone
If you’ve ever dreamed of managing your fridge from wherever you are, you can do so now with Haier’s new HRF-IM758LXG (B) 4-door refrigerator!
It incorporates Haismart applications to provide ultimate convenience to users. Some of the features users can access after connecting the fridge to a Wi-Fi network include:
- Remotely perform food management
- Mode control
- Temperature control
- Receive personalised tips on recipes via the app
The fridge itself has a built-in touchscreen to help adjust the temperature and other settings in an intuitive way in-person.
Another neat feature is the Daylight feature — It provides better and more even illumination throughout the fridge. It will gradually light up from the back to the front when the door is opened for greater visibility, even in the dark.
Alongside this model, two other models, the HRF-IG585EM (GB) and HRF-IM585EM (FB) 4-door fridge models will also be arriving soon!
All three fridges come with Humidity Control System (HCS) Plus technology to regulate humidity levels within the crisper drawer. This helps keep the temperature at an optimal level for fruits and vegetables to remain fresh for longer.
Besides the humidity-controlled crisper drawer, a dry zone is provided to accommodate users’ storage needs based on ingredients that cannot be exposed to excessive humidity such as dried seafood like ikan bilis.
Chillers for Optimally Stored Wines
Haier also announced that it will be introducing its first wine chillers for Malaysia in 2024 - the WS-198 and WS-118. These wine chillers feature Natural Air Flow System technology to better maintain constant temperature and retain humidity. Quality of wines stored in these chillers will be retained for longer thanks to optimal temperature regulation.
To meet diverse needs, Haier is introducing the UR-331BK, UR-261BK, and UR-181BK Upright Freezers. Users are provided flexibility with these models as they can be used as a freezer or fridge simply by adjusting the temperature through the digital panel.
Furthermore, the sleek black design and electronic touch control enhance the appearance of this Upright Freezer, making them a suitable addition to any kitchen!
Upping the Ante in Smart Convenience for Washing
Doing laundry has just become more convenient with the upcoming Haier BD14266S8 front-load washing machine. The model’s features include:
- Wi-Fi compatibility allows users to control the washer from anywhere inside the house.
- Comes with a vivid and elegant Colour Ai display panel for more precise control over settings, enhancing the user experience compared to ordinary front-load washing machines.
Meanwhile, the most impressive feature of the BD2178S8 top-load washing machine is the auto-dosing technology.
It enables users to optimise their laundry product usage, avoiding waste and reducing residue on clothes for an outstanding cleaning experience.
The auto-dosing technology will automatically dispense the required amount of liquid detergent based on each wash cycle and load. Users only need to top up the laundry product compartments once when required. Now isn’t that convenient!
Revitalising Shower Experience
Following the launch of the F series in October, Haier is expanding its water heater line-up with the introduction of the K Series!
It features Shock Proof Technology specifically engineered to prevent situations of electricity leakage and Earth-leakage circuit breaker (ELCB) failure that may pose a risk of electric shock.
This technology transforms high-voltage electrical current in the water into a lower voltage, ensuring a safer and better shower experience.
Elegantly designed in Matte Black, the K Series water heater will also feature a square rain shower that can add a unique touch to users’ bathrooms.
Elevating Home Cooking
For those who enjoy a good home-cooked meal, Haier is introducing new hoods and hobs to elevate their experience. Here are some of the features of the new HH-GT6907GB hood:
- Equipped with a large bionic volute design that contributes to a strong, unrestricted airflow of 2200m3/h, coupled with super-low noise performance.
- AI Smart Air Flow automatically increases suction power when resistance is detected to maintain throughput and suction efficiency, making it an ideal hood for those who cook frequently or houses that require a long piping installation method.
- Hob-to-Hood Connection via Bluetooth to operate automatically when the hob is switched on and shut off when the hob is not in use. This reduces the need for users to touch the control panel with greasy hands or hassle-free for those who tend to forget to turn on/off the kitchen hood.
Complementing the hood are the HC-Q893STGB, HC-Q872PTGB, and HC-Q872PTDG hobs.
They feature a Timer Setting which automatically shuts off the gas supply once the timer runs out to avoid potential hazardous accidents. It also helps with slow-cooking foods such as porridge or soups as users need not worry about forgetting to turn off the hob which may lead to dry burns or other accidents.
Another useful feature is the Flexible Cut-out Size which enables the changing of hobs without having to alter their cabinet cut-out size. This makes it easy for users who wish to change their existing hobs with a new one as they do not have to worry about exact dimensions.
Amplifying the Thrill of Entertainment
Lastly, Haier recently debuted its first OLED TV in Malaysia, the H65C900UX (65”) and H55C900UX (55”) with 120Hz 4K (3840x2160) OLED displays that deliver unparalleled picture quality.
Coupled with a built-in Dolby Atmos audio system complete with Harman Kardon 2.1 Surround speakers, these TVs are bound to elevate users’ entertainment-watching experience.
Charging into 2024 with National Shuttlers
In addition to the unveiling of its new products, Haier Malaysia also extended its partnership with national men’s doubles shuttlers Aaron Chia and Soh Wooi Yik. The world's no. 3 ranked badminton duo will continue as Haier Malaysia ambassadors for 2024. The pair joined the event fresh from the BWF World Tour Finals in Hangzhou, China.
Did you find this read interesting? Be sure to keep an eye out on Haier’s official website for more information!
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