Gentle Monster has now put prices on its smart glasses. The Korean eyewear label showed the complete Gentle Monster intelligent eyewear collection for the first time at a public preview in New York, and confirmed it goes on sale on 10 December in the United States and South Korea at US$449, US$469 or US$489 depending on the model. When we covered the campaign film earlier this week, the price was still unknown, and Malaysia is still not on the list.
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What is in the Gentle Monster intelligent eyewear lineup
The collection has 16 designs built on six frames: two optical frames and four sunglass frames, each offered in several colourways and lens combinations. The shapes range from square frames to curved and oval designs. Most are in black acetate, with grey, pink, dark red and yellow options.
The technology side is described more plainly than before. Wearers talk to Google's Gemini assistant through voice commands, and the glasses work with both Android phones and iPhones. Gentle Monster gives the weight as about 40g, with up to nine hours of battery life on a single charge and up to 72 hours with the charging case.
That is the first time the release has named the assistant inside. When the eyewear was first shown at Google I/O 2026 in May, it was presented as part of a joint project with Google and Samsung, as covered in our first look at the Google and Gentle Monster smart glasses. The wider plan, which also includes Warby Parker, is in our report on Samsung and Google's intelligent eyewear. Google and Samsung branding appears on the press images for this collection, and a camera lens is visible on the frames, though the release does not list camera features.
The New York public preview
The preview runs from 13 to 23 November in New York, in one of Gentle Monster's installation-style spaces where visitors can try the eyewear's features, with reservations through the official website. Pre-orders opened on 12 November for the US and South Korea through the same site.
The launch follows the campaign film starring Joaquin Phoenix and directed by Jonathan Glazer, which we covered in Gentle Monster's smart glasses film.
Price and availability
- US prices: US$449, US$469 and US$489, depending on the model
- Launch: 10 December 2026, in the United States and South Korea only
- Pre-orders: open since 12 November, through the official Gentle Monster website
- Public preview: New York, 13 to 23 November
- Malaysia: not announced, with no local price
What it means for Malaysian buyers
The US prices give the first real sense of where these glasses sit: priced like a premium pair of designer frames, with an AI assistant built in. The release names only two launch markets, so anyone here who wants a pair on day one would have to buy abroad. A US$ price also does not include local tax or any regional pricing, so it is not a reliable guide to what a Malaysian price would be if the collection arrives here later.
