If a Sonos system has been sitting on your wishlist, there is a short window in Kuala Lumpur to hear one properly before you buy, and to buy it for less. Sonos is running a pop-up at The Starhill from 31 October to 9 November 2026, with selected products discounted by up to 40% and its newest speakers set up for you to try.
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Quick facts
- Where: The Starhill Entrance Foyer, ground floor, Kuala Lumpur
- When: 31 October to 9 November 2026
- Deal: up to 40% off selected Sonos products, run by distributor TC Acoustic
- Try: the new Beam Ultra soundbar and Sonos Ace Ultra headphones
Inside the Sonos pop-up at The Starhill
The pop-up takes over the Entrance Foyer on the ground floor and is run by TC Acoustic, the official Sonos distributor in Malaysia. It is built around two of the brand's latest releases: the Beam Ultra, a compact soundbar tuned for home cinema, and the Sonos Ace Ultra headphones, which add Adaptive Active Noise Cancellation and spatial audio for personal listening. Selected portable speakers and home theatre sets are also on the floor, so you can match a setup to the size of your room.
Try before you buy, then spin the gachapon
The centrepiece is a three-station walkthrough Sonos calls The Sonos Journey. One station demonstrates the Ace Ultra's noise cancelling and spatial audio, another shows sound handing off from a portable Sonos Play or Move 2 to a home system, and the third plays a 60-second film scene through a Dolby Atmos home theatre setup. The first 100 visitors to finish all three stations receive a RM100 TC Acoustic cash voucher and a RM5 Bean Brothers coffee voucher. Staff are on hand for one-to-one guidance if you want help choosing.
Spend RM2,000 or more and you get a turn at a gachapon machine, with prizes that include a Sonos Ace Ultra (RRP RM2,299), two Sonos Era 100 SL speakers (RRP RM1,099 each) and a range of vouchers. Larger purchases unlock extra savings on the spot: spend at least RM3,500 for RM300 off, or more than RM8,000 for RM700 off. The first 100 paying customers also receive a Klook voucher and a RM300 Euphie voucher.
Can't make it? The 11.11 prices
If you miss the pop-up, Sonos is running the same up-to-40% discount for its 11.11 sale from 11 to 18 November 2026, through tcacoustic.asia and the Sonos Concept Store at The Starhill. Some of the sharper cuts on the list:
- Sonos Ray soundbar: RM1,079, down from RM1,799 (40% off)
- Beam (Gen 2) soundbar: RM2,099, down from RM2,999 (30% off)
- Sonos Ace headphones: RM1,529, down from RM2,149 (29% off)
- Roam 2 portable speaker: RM909, down from RM1,199 (24% off)
- Move 2 portable speaker: RM2,159, down from RM2,799 (23% off)
- Arc Ultra soundbar: RM4,719, down from RM5,899 (20% off)
Sonos is not the only brand leaning into the November sales. We have also looked at Sony's 11.11 deals in Malaysia, where the discounts landed on accessories rather than the PS5 console itself, and at Samsung's HOMEDEC discounts in Kuala Lumpur, which cut smart home prices by up to 48%. The pattern this season is familiar: the headline percentage is real, but it tends to sit on specific models, so it pays to check the exact unit you want.
Worth a visit for the listening alone
For anyone weighing a soundbar or a multi-room speaker setup, the value of the pop-up is as much the listening as the discount. You can hear the difference between a single speaker and a full Dolby Atmos setup in one visit, then decide. The Sonos pop-up runs at The Starhill Entrance Foyer from 31 October to 9 November 2026.
