If you have been eyeing a Sonos soundbar or a set of Bowers & Wilkins headphones, the timing is worth a look. TC Acoustic, the audio distributor and retailer behind several of the region's better-known sound brands, is marking its 60th anniversary with a promotion that reaches up to 25 percent off selected models until the end of August.
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Rachel Wong chevron_right
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TC Acoustic: six decades in audio
TC Acoustic began in 1966 and has grown from a homegrown audio business into a regional distributor and retailer. It works with brands including Sonos, Marshall, Bowers & Wilkins, and Lutron across Malaysia, Singapore, Thailand, and Hong Kong, and it is running a "60 Years of Serving Happiness" campaign to mark the milestone.
In Malaysia, the most visible sign of that presence is the first Sonos Concept Store, which opened at The Starhill in Kuala Lumpur in December 2022. The company says its stores have collected more than 10,000 five-star Google reviews, and in 2025 it added Lutron smart lighting to a portfolio that has long centred on sound.
What has changed in 60 years
Audio has moved from standalone hi-fi setups to connected, multi-room systems over those decades, and a distributor's job has shifted with it: stocking the hardware, but also helping first-time buyers choose between a soundbar, a wireless speaker, and a pair of headphones. TC Acoustic has leaned on that advisory role, including through in-store events such as the Sonos pop-up it ran at The Starhill.
What is on offer
The anniversary promotion runs from now until 30 August 2026, with up to 25 percent off selected Sonos and Bowers & Wilkins products. Two of the models TC Acoustic is highlighting are the Sonos Arc Ultra soundbar, the top of the Sonos home-audio range, and the Bowers & Wilkins Px8 S2 headphones, which arrived in Malaysia earlier this year at RM3,299.
This is not the first time the retailer has trimmed prices on these brands. Its 6.6 mid-year sale earlier in 2026 took up to 29 percent off a similar Sonos and Bowers & Wilkins lineup, so it is worth checking the current selection against the specific model you want rather than assuming everything is included.
Where to buy
The deals are available on TC Acoustic's official store at my.tcacoustic.asia and at the Sonos Concept Store at The Starhill in Kuala Lumpur. The promotion covers selected products only, so the exact saving depends on the model you pick.
For anyone who has been putting off a home audio upgrade, a 60th-anniversary sale with a fixed closing date is a reasonable prompt to compare what is discounted before the window shuts on 30 August.
