Samsung has added a 30-piece British Museum collection to its Samsung Art Store, the subscription gallery that turns a compatible Samsung Art TV into a rotating wall of artwork. The works are available from 6 October.
The selection leans heavily on two giants of British landscape painting. It includes J.M.W. Turner's watercolours, which range from stormy seascapes to views of Venice, Rome and Zurich, and John Constable's English countryside scenes, known for the way he caught shifting weather in the sky. The cover piece here is Turner's "A Storm (Shipwreck)", displayed on The Frame Pro.
"Samsung is committed to using our technology to make world-class art more accessible to everyone," said Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home."
Subscribers can browse the collection, pick a work to display, and switch to another whenever they like. Lisa San Martin, Interim Commercial Director of the British Museum, said the partnership aims to "make more of the Museum's collection available to people at home" and encourage viewers to explore both familiar and unfamiliar works.
Part of a wider Samsung and British Museum tie-up
The collection builds on an existing relationship between the two. Samsung is also a corporate partner of the British Museum's "Korea" exhibition, which opened on 1 October and runs through 31 January 2027.
It is the latest drop in a steady run of Art Store additions. In recent months the gallery has taken on 38 A24 film stills and, earlier, the Louvre's holdings including the Mona Lisa. The Art Store is a subscription add-on rather than a free feature, so the real draw is less any single collection than the pace at which new ones keep arriving.
A year-end TV offer sits alongside it
The timing is not accidental. Until 31 December 2026, Samsung Malaysia is running a year-end promotion with rewards worth up to RM2,708 on selected Samsung TVs, the kind of sets that run the Art Store in the first place. Art Store access itself is tied to compatible Samsung Art TVs such as The Frame and The Frame Pro, so the gallery and the hardware push are two halves of the same pitch.
