Apple's September keynote, the one it called "Surprise and shine", ran at 1am on Thursday 10 September in Malaysia (10am Pacific, Wednesday 9 September), the first led by John Ternus as chief executive. We published one article per announcement as Apple posted each release, and Apple Malaysia's ringgit prices and dates followed within the hour. Everything is now confirmed: jump straight to our full Malaysia price and pre-order roundup, or read the announcements below.
Contents
Malaysian prices confirmed by Apple Malaysia (updated 07:33, final)
Apple Malaysia posted its local releases minutes after the keynote. These are Apple's own Malaysian figures, not conversions.
| Product | Malaysia |
|---|---|
| iPhone 18 Pro (256GB to 2TB) | From RM5,499 |
| iPhone 18 Pro Max (256GB to 2TB) | From RM5,999 |
| AirPods 5 | RM599 |
| AirPods 5 with Wireless Charging Case | RM699 |
| iPhone 18 Pro pre-orders | Saturday 12 September, 8pm Malaysia time (5am Pacific) |
| AirPods 5 pre-orders | Friday 11 September |
| Apple Watch Series 12 | From RM1,799; Malaysia in the first wave, pre-orders Friday 11 September (9am on Apple Malaysia's store), in stores Friday 18 September |
| Apple Watch Ultra 4 | From RM3,699 on Apple Malaysia's store; pre-orders Friday 11 September at 9am, in stores Friday 18 September |
| iPhone Duo (256GB to 2TB) | RM9,499, RM10,499, RM12,499 and RM15,499 on Apple Malaysia's store; pre-orders Friday 16 October at 8pm, on sale Friday 23 October |
| In stores, all of the above | Friday 18 September |
The iPhone 18 Pro and 18 Pro Max launch in Malaysia at exactly the prices the iPhone 17 Pro and 17 Pro Max launched at a year ago, even though the US prices rose by USD 100 to USD 1,199 and USD 1,299. Apple Trade In offers RM700 to RM5,250 in credit for an iPhone 13 or later, per Apple Malaysia's release. Every product from tonight now has a Malaysian price, the last two (Ultra 4 and iPhone Duo) from Apple Malaysia's store pages rather than a release. One Malaysian caveat from Apple Malaysia's Watch release: Hypertension Notifications will not initially be available in Malaysia on Series 12 or Ultra 4, as regulatory clearance for these models is still in process. watchOS 27 arrives Monday 14 September for Series 9 or later, SE 3 and Ultra 2 or later. Sources: Apple Malaysia store, iPhone Duo, Apple Malaysia store, Watch Ultra, Apple Malaysia, iPhone 18 Pro and Apple Malaysia, AirPods 5, Apple Malaysia, Apple Watch Series 12. Our articles: iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and Ultra 4, iPhone Duo, what it all means for filming on a phone.
How to watch from Malaysia
The stream opens a few minutes before 1am at apple.com/apple-events, in the Apple TV app on an iPhone, iPad, Mac or Apple TV, and on YouTube. The keynote usually runs 90 minutes to two hours. If you are not staying up, our articles will be live by the time you wake, and this page will be updated with what was actually announced.
What Apple announced (keynote ended 02:17 Malaysia)
Apple's "Surprise and shine" keynote ran from 01:00 to 02:17 Malaysia time, the first led by John Ternus as chief executive. Every announcement below links to our article, each written from Apple's own release and updated with Apple Malaysia's prices as they post.
- Every Malaysia price in one list. iPhone 18 Pro from RM5,499, iPhone Duo RM9,499 to RM15,499, Apple Watch Series 12 RM1,799, Ultra 4 RM3,699, AirPods 5 from RM599, with the pre-order and in-store dates for each.
- iPhone 18 Pro and iPhone 18 Pro Max. A20 Pro, a 48MP Fusion main camera with a variable aperture from f/1.48 to f/4, new Pro controls, four finishes including burgundy, 256GB to 2TB. Malaysia: from RM5,499 and RM5,999, pre-orders Saturday 12 September at 8pm, in stores Friday 18 September.
- iPhone Duo, the first folding iPhone. A 7.6-inch inner and 5.4-inch outer display, A20 Pro, two 48MP cameras, Touch ID in the side button, Star White and Night Sky, from USD 1,999. Malaysia: RM9,499 to RM15,499, pre-orders 16 October at 8pm, on sale 23 October.
- AirPods 5. Open-ear active noise cancellation with 50 percent more noise reduction, Live Translation. Malaysia: RM599, or RM699 with the Wireless Charging Case, pre-orders Friday 11 September, in stores 18 September.
- Apple Watch Series 12 and Apple Watch Ultra 4. A new Health Sensing System, new Apple silicon. Malaysia: Series 12 from RM1,799, pre-orders Friday 11 September, in stores 18 September; Ultra 4 from RM3,699, same dates. Hypertension Notifications are not initially available in Malaysia on these models.
- Health and fitness with Apple Intelligence. Readiness, Health Age and the new Health app features, and which of them Apple lists for Malaysia.
- What it changes for filming on a phone. Our studio's read of the 18 Pro's variable aperture and the Duo as a shooting tool.
- Not tonight: the standard iPhone 18. As we reported on 28 August, the regular iPhone 18 was not announced; the cheapest brand-new iPhone this autumn is a Pro.
The Malaysian question: what will it cost here
Apple Malaysia posts local prices on apple.com/my at the end of the keynote or in the hours after it, and they are never a straight conversion of the US price. For reference, last year's range started at RM3,999 for the iPhone 17, RM5,499 for the iPhone 17 Pro and RM5,999 for the Pro Max. With no standard iPhone 18 this autumn and a reported US price rise on the Pro, a Malaysian buyer should expect the cheapest new iPhone of 2026 to start above RM5,000. We will publish the exact figures, the pre-order date and the Malaysian availability date the moment Apple posts them, with a comparison against every iPhone launch price in our archive since 2017.
What we are watching for as a studio that shoots on phones
We film and grade our own tech video, most of it on a phone, so the camera segment is the one we will be pausing on. Three things matter more to us than the megapixel count: whether the variable-aperture lens is real and how it behaves in video, what Apple does with Apple Log and ProRes on the new sensor, and whether the Camera Control button finally makes exposure and focus lock faster to reach mid-shot. Those decide whether the iPhone 18 Pro is a better filmmaking phone, not the keynote adjectives.
Every new iPhone Pro shoots Apple Log, and the difference between footage that looks like a phone and footage that looks like cinema is not the phone, it is the workflow: exposing LOG on purpose, grading it, getting clean audio. That is exactly what our Pocket Cinematic course teaches, on the phone already in your pocket, in the same workflow behind every ProductNation video. Malaysian buyers get the founder price of RM349 with a free Hollyland Lark A1 mic while the founder boxes last.
Tonight on ProductNation
We published one article per announcement overnight, built from Apple's own releases, and a single Malaysian price and availability roundup by morning. The full list of what Apple announced is above.
