If a Galaxy A57 5G or A37 5G is on your shortlist, the price you pay now depends on which version you buy and when you buy it. Samsung Malaysia is revising the recommended retail prices of both mid-range phones from 7 September 2026, and it is not a straight increase: two versions go up, one comes down, and two stay exactly where they are.

The new Galaxy A57 and A37 5G prices in Malaysia

The revision covers five memory and storage variants across the two phones. Here is the recommended retail price before and after 7 September 2026:

  • Galaxy A57 5G (12GB + 512GB): was RM2,699, now RM2,899
  • Galaxy A57 5G (12GB + 256GB): unchanged at RM2,399
  • Galaxy A57 5G (8GB + 256GB): was RM2,319, now RM2,099
  • Galaxy A37 5G (12GB + 256GB): was RM1,999, now RM2,199
  • Galaxy A37 5G (8GB + 256GB): unchanged at RM1,899

The two increases add RM200 each, landing on the top A57 configuration and the higher-memory A37. The single decrease is larger in ringgit terms: the 8GB A57 drops RM220, which pulls the entry point into the A57 line below RM2,100.

Why Samsung says the prices are moving

Samsung points to rising global component costs, and singles out memory chips and RAM, which sit inside a wide range of consumer electronics. The company says it has worked to absorb those increases and limit the impact on buyers, but that sustained, industry-wide cost pressure made the adjustment necessary.

That explanation will sound familiar. Samsung gave the same reason in July when it raised the prices of the cheaper Galaxy A07 and A17, and the squeeze it is describing is bigger than any single brand. Memory has gone from a minor line on a phone's bill of materials to one of its most expensive parts, as demand from AI data centres competes for the same chips. We set out the numbers behind that shift in our look at why phones are getting more expensive in 2026.

What it means if you are buying one

The practical takeaway is to check the exact variant rather than the phone. On the A57, the 8GB model is now the most affordable it has been, while the 512GB version costs RM200 more than before, so the distance between the two ends of the range has widened. On the A37, the 8GB version holds its RM1,899 price and only the 256GB configuration moves.

Timing matters too. Stock already sitting on shelves, and any retailer or telco bundle running at the old figure, may reflect the previous price for a while, so it is worth confirming the number in front of you both before 7 September and just after. Trade-in credit and instalment plans can also change what you actually pay.

https://www.youtube.com/watch?v=xxWhOTLil1U

None of this changes what the A57 and A37 are: mid-range 5G phones built around everyday performance, battery life and Samsung's longer software support. It does change the maths on which version is the sensible buy, and for the 8GB A57 at least, the revision moves in a shopper's favour.