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For homeowners looking for new appliances to consider: ELBA recently proudly announced the launch of its new line of products set to revolutionise the kitchen and home appliance market!
The core focus of this much-anticipated launch day was centred on “Cooking & Cooling,” highlighting ELBA's expertise in both these areas. It introduced the brand’s new flagship products in the market and showcased the remarkable features and unique selling points (USPs) that these products offer to the end-users!
“We are moving up our game, bringing the widest affordable contemporary range home appliances to end users,” said ELBA representative Mr Tok S.M, Managing Director of ELBA.
The new products are part of the new Mastro Collection, the star of its kitchen lineup. This special collection includes essential items like a Built-in Hood and Hob, Built-in Oven, Warming Drawer, and Professional Range Cooker.
All-new Mastro Collection for The Kitchen
So what were the highlights? The hero products that stole the spotlight at the launch event were the Built-in Hood & Hob and Refrigerator.
One of the standout features of the Mastro Collection Hood is the incorporation of a TFT LCD display. This elegant design, coupled with slide control and a smart timer for sensor touch control, makes it a visually striking addition to any kitchen.
But it's not just about appearances; this Designer Hood is engineered to simplify one's cooking experience. It offers a multi-functional program, high suction power, and a range of other functions that truly impress.
Under the Mastro series, other subcategories include:
- Hood & Hob
The Hob Link technology establishes a smart connection between the designer hood and gas hob, streamlining convenience by eliminating the requirement to manually activate the hood with each cooking session, all while incorporating Plasma Filter Technology for purified air, a BLDC Motor for efficient extraction, and an integrated design for a seamlessly aesthetic kitchen
- Built-in Oven
The Built-in Oven with Built-in Recipe and TFT Panel offers guided cooking with step-by-step instructions and timers, ensuring precise meal preparation. Its versatile functions, including steam, grill, bake, and air fry, empower you to create a diverse range of dishes. The Metallic Graphite Matte Finishing not only adds a touch of elegance but also resists fingerprints, making maintenance a breeze.
- Professional Range Cooker
The Professional Range Cooker, equipped with a Built-in Recipe and TFT Panel, offers guided cooking with step-by-step instructions and timers, ensuring precise and accurate meal preparation. The SABAF burner enhances efficiency and versatility, allowing for various cooking functions such as baking, roasting, air frying, and grilling. With these capabilities, the cooker provides a broad spectrum of options to prepare a diverse range of delicious dishes.
- Warming Drawer
The Warming Drawer is designed to give users the perfect serving temperature, offering convenience and flexibility in preserving the warmth and flavour of dishes until they reach the table. With its Metallic Graphite Matte Finishing, it not only ensures the ideal serving temperature but also adds a stylish and elegant touch to your kitchen.
Additionally, the brand’s range of Induction Hob with Integrated Hood is the pinnacle of precision engineering and elegant design, designed to offer the ultimate cooking experience while bringing unbeatable performance and style to one’s kitchen.
This series features:
- Innovative Plasma Filter Technology – Reduces the need for additional ventilation thereby providing a more peaceful cooking environment. Ensures clean and purified air in the kitchen, making it an ideal choice for health-conscious and discerning homeowners.
- High-performance BLDC Motor – Delivers powerful extraction while remaining energy-efficient, contributing to a sustainable and cost-effective kitchen solution.
- Sleek and stylish design – Seamlessly blends style and functionality through integrated design, creating a sleek and cohesive look in the kitchen, featuring a modern, clean design that also optimises space.
Refrigerators with Efficient Cooling Solutions
Continuing the journey through ELBA's innovative kitchen solutions, the Side-by-Side Refrigerator and Multi-Door series shine with an array of cutting-edge features.
Here are some of the highlights you can expect from their fridges:
- Dual Inverter Compressor – These refrigerators guarantee efficient and reliable performance, promoting extended freshness and reduced energy consumption.
- Quad Zone Cooling System – Elevates refrigeration by delivering precise temperatures in four distinct zones, tailored for both refrigerator and freezer compartments. Ensure the prolonged freshness of your groceries by maintaining the right temperature and humidity levels, catering to various types of foods.
- Metal Cooling – Ensures a more consistent and efficient temperature inside the refrigerator, reducing the risk of spoilage and keeping your food at the desired temperature.
- Matte Grey Finish – Besides its anti-fingerprint properties, offers easy cleaning, elevating the product even more.
What’s more, ELBA's commitment to quality is reaffirmed by a 12-year warranty accompanying the Side-by-Side Refrigerator and Multi Door series, providing consumers with extended peace of mind.
So if you’re interested in checking out the Mastro Collection, visit ELBA’s website for more information!