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PUMA and Rhuigi Fire Up Kuala Lumpur with the “New York Worldwide” Collection

A taste of classical, old-school NYC.

The “New York Worldwide” collection by PUMA and Rhuigi pays homage to the rich basketball culture of New York City, now available in Kuala Lumpur. Endorsed by RJ Barrett and Walt “Clyde” Frazier, the collection brings the vibrant energy of NYC's basketball scene to Malaysia.

- Inspired by NYC's Basketball Culture

Designed by West Coast-based designer Rhuigi Villaseñor, this collaboration transforms the quintessential Americana style, drawing inspiration from the bustling cultural hub of New York City. With its diverse influences, the collection captures the essence of New York City's distinctive style.

- Basketball Nostalgia Reimagined in Apparel

The latest PUMA x Rhuigi collection is a curated assortment of footwear and apparel inspired by classic basketball aesthetics. The PUMA Clyde Mid features a classic colour scheme and worn-in detailing like its pre-yellowed sole, echoing hoop nostalgia. The collection extends to a Graphic Tee, Basketball Shorts, and an Oversized Tote, all adorned with “New York Worldwide” graphics as a nod to NYC's global cultural impact.

The campaign is spearheaded by NBA star RJ Barrett and NYC icon Walt “Clyde” Frazier, the namesake of the PUMA Clyde. Their endorsement of the collection bridges the gap between the past and present of NYC basketball, bringing the New York state of mind to Malaysia.

- Where To Buy - PUMA x Rhuigi Collection in Malaysia

The PUMA x Rhuigi collection can be found at PUMA Pavilion Kuala Lumpur, PUMA KLCC, PUMA Sunway Pyramid, 3E Worldwide, and Atmos KL. The collection is priced from RM359 to RM709. Make a statement by donning NYC-inspired style, blending the love of basketball with the pulse of New York City's unique fashion scene.

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