ANTA announces its inaugural #ANTABersamaAnda shoe donation campaign in conjunction with the holy month of Ramadan. This campaign aims to foster compassion and solidarity by inviting Malaysians to donate their gently used shoes to support the less fortunate.
From today until April 5, ANTA will be collecting pre-loved shoes at designated drop-off points in the Klang Valley, including The Exchange TRX, 1 Utama Shopping Centre, Sunway Pyramid, and The Mall, Mid Valley Southkey in Johor Bahru.
The goal is to gather a minimum of 200 pairs, which will be distributed to underserved communities supported by Teach for Malaysia and Women of Will. ANTA will also provide new shoes and apparel to ensure recipients are ready to celebrate Raya with confidence.
Ms. Pang Sook Fong, Country Manager of ANTA Malaysia, highlights the dual purpose of the initiative, stating, "ANTA is thrilled to spearhead this meaningful effort, intertwining sustainability with social responsibility. By repurposing pre-loved shoes and empowering underprivileged individuals, particularly children and women, we aspire to make a tangible difference in their lives, fostering a brighter future."
In appreciation of contributions, every customer who donates a pair of shoes will receive an exclusive discount on selected ANTA footwear products (subject to T&C).
To complement the #ANTABersamaAnda campaign, ANTA will host a series of in-store events starting 15th March 2024. Customers can visit ANTA stores or explore ANTA Malaysia's website for attractive offers and exciting events.
Additionally, interested runners can join the Run-Madan with ANTA Running Team (ART) alongside local running clubs in the Klang Valley. Details of these events will be available on ANTA's social media platforms.
In April 2024, ANTA will introduce the ANTA KAI 1, the inaugural release from Kyrie Irving's signature line of basketball footwear, to the Malaysian market. The ANTA KAI 1 promises a fusion of functionality and aesthetics, delivering exceptional performance for basketball enthusiasts.
For more information about ANTA and its initiatives, including the #ANTABersamaAnda shoe donation campaign and the ANTA KAI 1 launch, please visit ANTA Malaysia's website or follow @AntaMalaysia on Instagram or Facebook.