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In collaboration with the Korea Tourism Organisation, Watsons has announced its first and biggest K-Beauty Festa “I Got Seoul” campaign.
Watsons has partnered with universally loved K-Beauty brands to launch the “I Got Seoul” campaign. It will start from 23 February to 29 Match, dedicated to the offerings of Korean beauty products.
The "I love Seoul” campaign will serve as a one-stop shop for all things K-beauty related, according to Caryn Loh, the managing director of Watsons, who wants to provide customers with the complete, most authentic Korean experience. Furthermore, the campaign plans to reward the members of the Watsons Club by offering them to browse selected themes with different brands from a wide range of categories.
Moon Sangho, the managing director of the Malaysian branch of the Korea Tourism Organisation, was thrilled to launch the “I love Seoul” campaign with Watsons as their partner because it will further promote Korean culture.
Watsons will start the campaign by initiating a Spend & Win competition. Watsons Club members can win an entry to a 5 Days 4 Nights trip to South Korea by spending RM 120 or more in a single receipt on the products made by the brands participating in the campaign virtually or physically. However, the Elite members will win two entries if they spend RM 120 or more. Only 10 winners will be picked.
For a limited time only, you can visit the “I Got Seoul” campaign. Located at Sentul Depot KL from 16 March to 19 March, you can immerse yourself in activities such as meet and greet sessions, beauty workshops, games, and many more.
For additional information about the “I Got Seoul” campaign, you can visit Watsons’ official website.