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Kate Spade is officially rebranding to Kate Spade Green to match the floral and lush greenery surrounding nature during Spring and to celebrate their 30th anniversary!
The Kate Spade brand has worked alongside Pantone to create a brand new shade of green called the Kate Spade Green. Formally a pink shade, the brand will be redesigned to the new Kate Spade Green to rebrand its identity. Furthermore, they will be using this new colour for their storefronts, packaging, and their exclusive capsule collection.
Liz Fraser, the CEO of Kate Spade New York and Brand President, believes that Kate Spade Green is important for the brand’s legacy as it captures the Kate Spade personality that is both easy and fresh. She further states that their new colour reflects their desire to try new things, express themselves, and research.
Among the items within the capsule collection are accessories, handbags, and home products that will be covered in Kate Spade green.
Starting from now till June 2023, Kate Spade will celebrate their milestone by incorporating their new colour design into their new, existing, and upcoming stores in New York, Taiwan, Singapore, and many more.
For more information about the Kate Spade Green rebranding, you can visit their official website.
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