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In this day of age when it comes to smartphones, it's all about durability. After all, "those who endure, conquer."
Set to capture the world's attention once again, HONOR will be making its first big announcement via a mega launch of four products under the HONOR X Series to illustrate its status as the titan in the world of smartphone making.
The expected HONOR X Series models will be the HONOR X9, HONOR X8 and HONOR X7 alongside a new version of a laptop.
Along with the upcoming launch, a “Lagi Tahan Lagi Best” tagline video was released on HONOR Malaysia’s Facebook page to demonstrate the brand's commitment to building smartphones that are durable and long-lasting.
Watch the video featuring the making of the X Series users here:
Why Should We Care About “Lagi Tahan Lagi Best”?
In the video, the HONOR X Series was tested on its quality. There was a collection of vigorous tests of soft pressure up to 2,000 times, a touchpad test of 800,000 times and a 24-Hour Continuous Salt Spray Corrosion Test – just to ensure each has passed its production challenge before releasing to the next stage.
Not only that; the HONOR X9 was put to an endurance test and passed with only a 3.8% aging rate after 3 years of usage. Within the 36-month period, the phone showed no signs of lagging and assuring users a quality like never before. Now, how does HONOR do this?
A main key action was carried out by the team...
User Feedbacks For Confidence In Quality Assurance:
These tests go all the way back to 4 years with the launch of the HONOR X8. And these HONOR tests conducted are amassed from a proud record of 50,000 active users today - you can imagine the valuable number of feedbacks relating to the device’s durability.
Such numbers are a fruit that grew under the R&D department which HONOR heavily invested in. After all, HONOR is committed to the quality and lifespan of its devices, understanding that without quality there is a challenging task ahead.
Taking into consideration for these tests are 600 different quality standards be it on product design, development, materials, manufacturing and other qualities, HONOR expects their standards to parallel with consumer experience.
Now, having owned an independent advanced and complete quality lab, HONOR has full access to the Software Automation Test Center, Communication Testing Laboratory, Reliability Laboratory, Camera Laboratory, Audio Laboratory and Antenna Laboratory; all dedicated to growing a deeper root for its product quality.
It doesn't end there; there are 20 regulatory inspections and more than 190 reliability inspections to do in these tests. With the highest level of strict standards, HONOR has made itself home in producing products with excellent quality performance, a respectable life cycle and a wow experience when it comes to using HONOR smartphones.
HONOR Ready To Mark Quality into Each Series
Since its independence, HONOR has been restructuring its internal growth. From there, the fruit it bore was the HONOR Magic V which came under hot demand despite its 40% price increase.
After Magic V was the HONOR Magic4 which debut at the Mobile World Congress in Barcelona, further establishing its flagship smartphones. Thanks to its recent rise, HONOR is expecting to rank Top 3 most premium smartphone brands.
Lucky for HONOR, in such a fast-paced society, the pursuit of quality is not a foreign challenge anymore, given the brand's adaptability and current strength in cutting-edge technology. But no matter what happens, HONOR will always see its dedicated users as the best gift to help form and grow a smartphone experience like no other.
Inspired? HONOR is keen to showcase the embedded high-quality features in the upcoming X Series which offers an almost flagship-level-like smartphone. For now, use Malaysian can look forward to the launch happening on March 29th 2022.
For more official updates, check out HONOR's official websites below: