Huawei's new Mate 90 series went on sale in China on 1 October, and the interest showed up fast on our pages. On our Malaysia edition, Huawei turned up in Google search results 729 times on 2 October, up from a handful a day, and the busiest single day for the brand in our records, which begin on 22 July. The single most-seen Huawei query in the fortnight was "huawei mate 90" itself, and the spike landed around its 1 October China launch.
The jump is sharp and short. Our first-party Google Search Console data for the Malaysia edition shows Huawei queries surfacing our pages 137 times on 29 September, 286 the next day, then 650 and 729 as the phone launched. By 3 October it was over, and it stayed under 30 a day through the following week. These are impressions, the number of times our pages appeared for a Huawei search, so they are a read on interest rather than a full count of demand, and they only cover searches where our pages showed up. The queries driving it name the Mate 90 directly, led by "huawei mate 90" itself.
What people searched for is the tell. The top query was simply "huawei mate 90", followed by "huawei mate 90 pro max price in malaysia", "huawei mate 90 pro price in malaysia" and "huawei mate 90 release date". Several of them name a price or a release date. We rank near the top for the main one, an average position of 2.1 for "huawei mate 90", so these searches are reaching our pages, and the honest answer we have today is this: as of 12 October, Huawei Malaysia's own site listed no local price and no release date for the Mate 90.
What the Mate 90 actually is
Huawei launched a full lineup: the Mate 90, Mate 90 Pro, Mate 90 Pro Max and the top-end Mate 90 RS Ultimate Design, plus a Pro Max Collector's Edition. The base Mate 90 runs Huawei's own Kirin 9030 chip. In China, the base model starts at RMB 5,999, and the top RS Ultimate Design starts at RMB 12,999, rising further for its largest storage tiers, according to Huawei's launch. A China sticker price is not a Malaysian one, though: it is set in a different market with different taxes, and there is no local price yet to compare it against.
There is a bigger reason a direct read-across does not hold. The Chinese Mate 90 runs Huawei's own HarmonyOS, not Android, so app availability is worth checking before buying. That makes the Malaysian question never just the number: it is whether the software fits how you actually use a phone.
What Malaysians can buy today
The current non-folding Mate flagship on sale here is the Mate 80 Pro, offered in a single 16GB and 512GB configuration with Huawei's Xmage camera system. It is the current Mate flagship a Malaysian buyer can order today, and Huawei Malaysia's own page carries its live price.
The Mate 90 was not the only Huawei line drawing interest, either. The Watch GT 7 and GT 7 Pro together drew about 436 Huawei search impressions on our Malaysia edition over the two weeks to 9 October, a quieter thread running alongside the phone spike.
For buyers weighing their options, the wider market gives more to go on than the Mate 90's silence: Samsung is taking up to RM1,200 off its Galaxy flagships until 15 October, and Sony's Malaysia store has run out of every PS5 it lists. Both are stories with real Malaysian prices, which the Mate 90 still lacks.
The full Mate 90 specifications are listed on GSMArena. The phone Malaysians can order right now is the Mate 80 Pro, with its current price on Huawei Malaysia's own page.
Chart by ProductNation, from our own Google Search Console data. Photo courtesy of Mark Chan on Unsplash.
