For anyone in Malaysia who owns a Samsung Art TV, the living room wall just gained 43 more reasons to look like a gallery. Samsung and the Kunsthistorisches Museum in Vienna have opened the museum's collection to Samsung Art Store, so paintings that normally hang in one of Europe's great galleries can now sit on your screen at home.
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What is in the collection
The partnership brings 43 works from the Vienna museum to Samsung Art Store, available from today in 4K on compatible Samsung TVs. The selection leans on the gallery's best known holdings, including several paintings by Pieter Bruegel the Elder, among them "The Tower of Babel", Johannes Vermeer's "The Art of Painting", and Gustav Klimt's "Nuda Veritas".
There are also Canaletto and Bellotto's views of Venice and Vienna, Giuseppe Arcimboldo's "Summer", and works by Rubens, Velazquez, Caravaggio, Titian, Rembrandt and Raphael. The Kunsthistorisches Museum holds the world's largest collection of Bruegel paintings, so this is a rare chance to see several of them together, rendered in enough detail to pick out the architecture in "The Tower of Babel".
How Samsung Art Store works
Samsung Art Store turns a compatible Samsung TV into a rotating gallery. It carries thousands of works in native resolution with colour calibration, and you can filter by style, period or mood, so the screen shows a Vermeer one evening and a modern print the next. The Vienna collection joins a roster that already includes the Louvre in Paris, the Prado in Madrid and the MUNCH Museum in Oslo.
The Art Store feature runs on Samsung's art-focused sets, including The Frame, The Frame Pro, OLED and Micro RGB models. If you have been eyeing one of these, our look at the 2026 The Frame Pro covers what living with an Art TV is actually like.
What it means for Malaysian viewers
The collection is available worldwide from today, Malaysia included, on any compatible Samsung Art TV. There is no separate price attached to the Vienna works in the announcement: they sit inside the Art Store catalogue that comes with the supported sets. Dr. Jonathan Fine, General Director of the museum group, framed the appeal simply: "By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public."
For a Malaysian household with a Samsung Art TV, that means a Bruegel or a Vermeer on the wall tonight at no extra cost, and one more reason to treat the television as a piece of furniture rather than a black rectangle when it is switched off.
