For a growing number of Malaysians, livestreaming has moved from a hobby to a genuine income stream, and the people behind that shift just had their moment on stage. Bigo Live gathered more than 150 of its top creators in Kuala Lumpur for its Mid-Year Gala, a night built around the Malaysian and regional talent turning livestreaming into a career.
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Dinesh Raj chevron_right
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Bigo Live puts Malaysia in the spotlight
The gala drew creators from across the region, including Malaysia, Singapore, Oceania and the Hong Kong, Macau and Taiwan markets. It opened with live performances from The Funky Divas, black_5572 and Angelcya, before moving into an awards ceremony that recognised not just individual hosts but also their agencies and the communities of viewers who support them.
The winners were decided by a month-long in-app ranking event held through July, where creators and their teams competed for the top spots on the leaderboard. "This celebration recognises those journeys and the Bigo Live community that makes them possible," a Bigo Live Malaysia spokesperson said.
Who took home the awards
Honours were handed out across several categories, with Malaysian names featuring prominently:
- Special Mid-Year Elite Recognition Excellence Award: KexinAndHerMR and Datuk Is. Dr. Royfaizal (TheHiddenFigure)
- Agency Competition: DoKeMi (Top 1), RedroseCity (Top 2) and CikbossEmpire (Top 3)
- Host Gala titles: kexinsee (Galaxy Top 1), Vv1222 (Diamond Top 1), evianna. (Platinum Top 1) and heszra (Rookie Top 1)
- 50 Million Club Family, April to June: kexinsee (Top 1), RG-0001 (Top 2) and Aiman_Nazr1 (Top 3)
The bigger picture for creators
Bigo Live says it now has more than 700 million users across over 150 countries, and it has leaned on that scale to pitch livestreaming as a viable career for local creators. That fits a wider pattern in Malaysia, where platforms have been racing to help creators turn an audience into income. Shopee has opened affiliate links to Instagram creators, and the industry is starting to build tools that make AI-generated music traceable back to the people who make it, a sign of how seriously the creator economy is now being taken.
For Malaysian hosts, recognition like this is more than a trophy. A leaderboard win translates into visibility, and visibility is what turns into the gifting and sponsorship income that makes the work sustainable.
Beyond the stage
The company also used the moment to point to its community work. Bigo Live Malaysia recently teamed up with local NGO Kechara Soup Kitchen for a fundraising drive called Rise & Raise, led by 20 of its creators and supported by staff, which raised RM10,000 for underserved communities. The outreach included preparing and handing out hot meals across seven locations in Kuala Lumpur and a visit to the Medan Tuanku Homeless Centre.
Livestreaming in Malaysia is no longer a fringe pursuit. Nights like this are how Bigo Live signals that the creators who built their audiences on the platform are worth celebrating, and worth investing in.
