If you spent June nights at a mamak around the Klang Valley, you may have caught a Mobile Legends: Bang Bang match unfolding a few tables over. That was Mamak Lejen 2026, and Infinix has now closed out the grassroots esports series it backed across Kuala Lumpur and Selangor.
Infinix confirmed the tournament wrapped after running through June 2026, staging Mobile Legends: Bang Bang competition at mamak spots around KL and Selangor rather than in a single arena. The format leaned into where a lot of Malaysian mobile gaming already happens: casual, local, and social. The brand framed the event as part of its push to support the country's growing esports scene, bringing together amateur players, established esports organisations, partners, and the wider gaming community.
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What Mamak Lejen 2026 put on the line
The series carried a prize pool of RM10,000 in cash, shared among the top teams, alongside in-game Mobile Legends Diamonds. Running the competition out of mamak venues kept the barrier to entry low, giving amateur squads a realistic shot at prize money without the cost and formality of a stadium event.
Why a phone brand is backing local esports
For Infinix, a value-focused smartphone brand, grassroots esports is a natural fit. Mobile Legends is one of the most played competitive titles in Malaysia and across Southeast Asia, and it runs on exactly the kind of mid-range hardware Infinix sells. Sponsoring community tournaments puts its phones in front of the players most likely to care about gaming performance, battery life, and cooling.
The Mamak Lejen run also sits within Infinix's wider Mobile Legends esports partnership across Southeast Asia, where it has moved to align itself with the MLBB competitive ecosystem rather than relying on one-off marketing pushes.
What it means for Malaysian gamers
Grassroots events like this matter because they give amateur players a structured path to compete for real prizes close to home. For the wider scene, brand money flowing into community-level tournaments, and not just top-tier pro leagues, helps build the base that professional Malaysian esports eventually draws from.
Mamak Lejen 2026 is done for the year, but the pattern it points to, phone brands investing in the everyday, local layer of Malaysian gaming, is worth watching.