Samsung's design team picked up a clean sweep at the Red Dot Design Award 2026, with all 16 of its submitted entries recognised this year. The headline result is the OLED TV S95H, which took the Best of the Best award in the Product Design category. For Malaysian buyers who care about how a TV looks in a curated living room, this is the most interesting Samsung TV release of the year.
Editor
Kai T chevron_right
Table of Contents
What makes the S95H different
The pitch from Samsung's Visual Display design lead Chulyong Cho is that bezel-less designs have stopped being a meaningful differentiator. The S95H instead leans on what Samsung calls Expressive Design: a deliberate, framed object built around a screen that appears to float in front of an exposed metal back plate. The construction is called FloatLayer, and it separates the screen and the frame into two distinct layers so the TV reads more like furniture than a wall-mounted slab.
Magnetic frames and a rear pattern
One of the more practical ideas in the S95H is its magnetic, swappable decorative frames. Samsung is shipping additional frame options in different colours and materials so the TV can be matched to a wood-tone room or a louder colour scheme without buying a different unit. The rear of the TV uses a small-cell, precision-moulded pattern that shifts with the lighting and viewing angle: a touch you only notice when the TV is off, which is the right design move for a screen that pretends to be a piece of art.
Zero-gap wall mount and Wireless One Connect
Two practical wins worth flagging. The wall mount is integrated into the rear of the TV, so the S95H sits closer to the wall than a typical OLED. And the Wireless One Connect solution moves the input box off the unit entirely, with reliable wireless transmission over reasonable distances. Together they remove the two things that usually break the illusion of a clean wall-mounted setup: a visible bracket gap and a tangle of HDMI cables.
Sound and the gap that doubles as a speaker
The gap between the screen and the metal back plate is not just visual. Samsung is routing immersive audio through it, so the same structural choice that gives the TV its floating look also drives the speaker design. It is an elegant bit of engineering economy.
Availability and Malaysia
The 77-inch model is already listed on samsung.com/my as the OLED S95H 4K Samsung Vision AI Smart TV (model QA77S95HAEXXM). Pricing and detailed launch dates for the Malaysian dealer network had not been announced when the press release went out, so check the Samsung MY page or your preferred retailer for the latest.
Takeaway
The S95H is the strongest argument in years that a TV does not have to apologise for being a TV. If you have been waiting for a flagship OLED that pulls its weight as a design object in a Scandinavian or minimalist room, this is the one to look at first.