Sony has used its 28 May media release to step into a new TV technology category: True RGB. The new flagship BRAVIA 9 II and the BRAVIA 7 II are the first BRAVIA sets to use independently driven red, green and blue LED backlights, alongside a matching audio system called the BRAVIA Theatre Trio. Singapore pricing is set and rolling availability starts in June. For Malaysian buyers, local pricing and dates are not yet confirmed.
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Kai T chevron_right
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What True RGB is doing differently
The BRAVIA 9 II and 7 II are powered by Sony's RGB Backlight Master Drive Pro, which controls separately driven red, green and blue light sources rather than the white or blue LEDs in conventional Mini LED panels. Sony's claim is the largest colour volume in its home TV history, with accurate colour from wider viewing angles and in bright rooms. Melvin Pang, president of Sony Electronics' Singapore Marketing Centre, framed True RGB as combining the precision of individually controlled RGB LEDs with the best of Mini LED and OLED.
BRAVIA Theatre Trio and the cinema pitch
The BRAVIA Theatre Trio is a wireless home cinema system built around three optimised front speakers, with Sony's 360 Spatial Sound Mapping simulating up to 24 virtual speakers. Sony is selling the TV and the audio system as a pair, branding the combination "Cinema is Coming Home." A subwoofer (SA-SW5) and rear speakers (Rear 9) sit alongside as upgrades.
Sustainability and accessibility
Sony says the new BRAVIA True RGB models use recycled materials across the body, internal parts and the remote, including the company's own SORPLAS plastic. The 9 II is the first Sony TV to use renewable plastic created from used cooking oil and other renewable feedstocks for some internal components, with the 65-inch model also using it for the rear cover. A new inclusive remote control adds narration-friendly design and tactile clarity, with availability varying by region and model.
Singapore pricing and rollout
Sony's Singapore prices and rolling availability:
- BRAVIA 9 II 115-inch (K-115XR90M2) S$32,999, September 2026, ships with a free Theatre Trio and SA-SW5 worth S$4,518
- BRAVIA 9 II 85-inch S$12,499, 75-inch S$9,999, 65-inch S$7,099, all July 2026, with a free De'Longhi coffee machine worth S$399 on the 85-inch
- BRAVIA 7 II 98-inch S$13,999, July 2026, free Theatre Bar 9 worth S$2,799
- BRAVIA 7 II 85-inch S$8,699, 75-inch S$7,199, 65-inch S$4,799, all June 2026, with a free De'Longhi machine on the 85-inch
- BRAVIA 7 II 55-inch S$3,949 and 50-inch S$3,499, both June 2026, no launch promotion
- BRAVIA Theatre Trio (HT-A8//Z SP1) S$3,499, launch promo S$3,049 with a free SA-SW5 worth S$1,019, June 2026
Sony has also slotted in the previously announced BRAVIA 3 II line at the entry tier, ranging from a 43-inch K-43XR30M2 at S$1,499 up to a 100-inch K-100XR30M2 at S$9,299. The 9 II, 7 II and 3 II will be sold through selected Singapore retailers and online stores, with the BRAVIA Theatre Trio carried alongside them.
Where this leaves Malaysian buyers
The media release frames this as a Singapore launch, with no specific dates or ringgit pricing attached for Malaysia. Sony Malaysia tends to follow Singapore rollouts at a delay, so the BRAVIA 9 II and 7 II are likely to surface here later in the year, but the exact timing and which sizes get prioritised will be confirmed only once Sony Malaysia issues its own announcement.
Takeaway
If you are shopping for a flagship TV and care about colour accuracy in real living-room conditions, True RGB is the technology to keep an eye on. Sony's bet is that controlling each colour channel independently can close the gap to studio reference monitors, and pairing it with the Theatre Trio is the closest the brand has come to selling a cinema room out of the box.