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vivo Malaysia launches two flagships simultaneously — the X300 Ultra and the X300 FE — both built around ZEISS optics but targeting very different users. The X300 Ultra is vivo's most ambitious camera phone yet, making its global debut outside China right here in Malaysia. The X300 FE, meanwhile, takes a lighter, leaner approach — a compact concert companion that still punches well above its price. Together, they form the most comprehensive imaging lineup vivo has ever brought to Malaysia in a single drop.
The X300 Ultra Is a Legitimate Pro Camera System in a Phone
At RM5,899, the X300 Ultra isn't pretending to be anything other than a professional imaging tool. It carries the ZEISS Triple Prime Lens Collection at 14mm, 35mm, and 85mm — all three delivering 200MP output — plus two optional ZEISS Telephoto Extenders at 200mm and a world-first 400mm equivalent. The 85mm gimbal-grade APO telephoto alone addresses three long-standing mobile photography problems at once: a 200MP sensor, 3° gimbal-level OIS, and 60fps AF tracking for fast-moving subjects. If you love shooting wildlife in Taman Negara, live performances at Stadium Merdeka, or travel portraits in Penang's heritage streets, this focal range flexibility is genuinely transformative compared to what Samsung, Apple, or Xiaomi currently offer at this price point.
Cinematic Video is the X300 Ultra's Second Big Story
Beyond stills, the X300 Ultra pushes hard into professional video territory with multi-focal 4K 120fps 10-bit Log recording across all rear cameras, including Dolby Vision support. Its ACES workflow compatibility means Log footage integrates directly into professional post-production pipelines alongside cinema camera assets, a first for a consumer smartphone. The bundled vivo SmallRig Pro Video Rig Kit, sold separately, transforms it into a full handheld cinema rig with physical shutter controls, zoom dials, and a cooling fan. Compared to the iPhone 16 Pro Max's cinematic capabilities or Samsung's ProVideo mode, vivo's end-to-end colour science pipeline — from a 5MP multispectral sensor to the 2K ZEISS Master Colour Display — builds a more coherent professional ecosystem from capture to display.
The X300 FE is the Smarter Buy for Most Malaysians
At RM3,299, the X300 FE makes a compelling case for anyone who wants flagship imaging without flagship bulk. Weighing just 191g and measuring 7.99mm thin, it fits in a pocket and a lifestyle in a way the Ultra doesn't. Its ZEISS co-engineered triple-camera system — 50MP super-telephoto, 50MP main, and 110° ultra-wide — handles everything from street photography to concert shooting with genuine competence. Stage Mode is the standout feature for the Malaysian concert crowd: tuned specifically for complex stage lighting, it captures performers' facial details accurately under spotlights where most phones either overexpose or smear. Dual-View Stage Video, which records the stage and your reaction simultaneously, is the kind of feature that K-pop fans and festival-goers will immediately understand the value of.
Both Phones' Battery and Performance Deliver Where It Counts
The X300 Ultra packs a 6,600mAh battery with 100W wired and 40W wireless charging, while the X300 FE counters with a 6,500mAh cell and 90W wired and 40W wireless, which are frankly remarkable figures for a phone this slim. Both run Snapdragon 8 Elite Gen 5 chips with liquid cooling, and both ship with OriginOS 6, a 5-year OS upgrade commitment, and 7-year security maintenance. That long-term software support is a significant differentiator against similarly priced Samsung and Xiaomi devices, and one that budget-conscious Malaysians weighing a multi-year commitment should factor heavily into the decision.
Pre-Order Incentives Make Both Phones Even Better Value Right Now
Pre-orders for both run until 22 May 2026. The X300 Ultra pre-order includes RM900 cashback, a free COMAN tripod worth RM299, 30% off both ZEISS Telephoto Extenders, and vivo Care screen protection — a package worth well over RM1,500 in total value. On the other hand, the X300 FE pre-order bundles a JBL speaker worth RM299, vivo Buds Pro worth RM199, and RM300 off the ZEISS Telephoto Extender Gen 2 kit. Both devices also qualify for 0% instalment plans up to 24 months and RM100 off with OCBC, Hong Leong Bank, Affin Bank, and UOB.
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