Samsung Malaysia is opening a Partner Experience Store at KL Eco City Mall on 20 May 2026, in collaboration with home design retailer Modernize Vida. The store gives Malaysian shoppers a chance to walk in and try Samsung's AI-powered home setup in a real living-room environment, instead of squinting at spec sheets in an electronics aisle.
It is the kind of retail format Samsung has been leaning into globally as the company pushes its connected-home pitch. The idea: rather than selling you a TV, then a fridge, then a washing machine as separate boxes, show how the appliances and devices work together in one space.
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What the store offers
The Partner Experience Store sits inside Modernize Vida's showroom in KL Eco City Mall, a development on Jalan Pantai Baharu in Bangsar. Modernize Vida focuses on residential interior design and home furnishings, so the Samsung tie-in positions Samsung's products as part of a complete home solution rather than standalone appliances.
Samsung describes the experience as intelligent, connected technologies designed to elevate everyday living and transform modern spaces. In practical terms, expect to see Samsung's TVs, kitchen appliances, washing machines, and air-conditioning set up together so visitors can see how the company's connected-home features work in a lived-in setting.
Why a physical store matters
For most shoppers, smart-home features are abstract until you actually use them. Voice control, automated routines, and AI scene recognition are easier to grasp when you can poke at the device or watch the screen react to a real environment. Brand-built experience stores let Samsung control that demo, where most electronics retailers cannot.
The bet for Samsung Malaysia: experience-driven retail moves higher-margin appliance and TV sales, particularly the premium SKUs where AI features actually matter. For Modernize Vida: traffic from a marquee tech brand and an upgrade story to sell to interior-design clients.
For Malaysian shoppers
The grand opening runs on Wednesday, 20 May 2026, from 10am to 1.30pm. It is positioned as an event for media and partners, but the store will be open afterwards as part of Modernize Vida's regular operations at Unit 27, Level 1 of KL Eco City Mall.
If you are in the market for any of Samsung's premium TVs, refrigerators, or smart home devices over the next few months, this is a useful place to spend half an hour before committing. Seeing the AI features run on a real screen, in a real room, is worth more than another pass through the spec page.
The takeaway
Experience stores are how Samsung wants Malaysians to discover its smart-home story. The KL Eco City partnership with Modernize Vida is a sensible local play. Expect more partner stores like this if the format works.