Stepping out from the running tracks to the vibrant city streets, PUMA's Easy Rider Vintage is set to captivate a new generation. As part of PUMA's innovative "Rewrite the Classics" series, this revamped model marries nostalgic design with modern streetwear appeal, launching on 6th June 2024.
The original Easy Rider, born during the 1970s jogging craze, was celebrated for its comfort and innovative shock-absorbing outsole. It later became synonymous with 1980s football terrace culture. Today, the Easy Rider Vintage emerges with a fresh aesthetic, featuring fine mesh and suede in three eye-catching colourways: Archive Green, Royal Blue, and PUMA Red.
This release isn't just a nod to the past—it's a leap into the future of street fashion. The modern cityscape serves as the perfect backdrop for the Easy Rider Vintage, redefining what it means to be both stylish and comfortable in an urban setting.
"We are thrilled to introduce the Easy Rider Vintage, a salute to PUMA’s rich heritage and a step towards future classic renditions," said Adam Petrick, Global Director of Brand and Marketing at PUMA. "This launch sets the tone for our 'Rewrite the Classics' series, where we breathe new life into timeless pieces."
Available at RM499, the Easy Rider Vintage will be accessible through PUMA.com, PUMA stores, and select retailers like JD Sports. Don't miss out on the chance to own a piece of history reimagined for today's fashion-forward crowd.
Stay tuned for more from PUMA’s "Rewrite the Classics" series, including upcoming releases of beloved models like the Palermo and Suede XL. Join us in celebrating a legacy of innovation and style with every step.
For further updates and exclusive looks, visit PUMA's official website and social media platforms.