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fujifilm-instax-mini-99-launch-malaysia

FUJIFILM Launches instax mini 99: High-End Polaroid Camera With Analog User Experience

FUJIFILM Malaysia announces the launch of the instax mini 99TM (mini 99TM), a high-end model of the instax series of analog instant cameras, which was released on 4th April 2024 locally.

The mini 99 is an evolved version of the globally successful instax mini 90TM (mini 90TM). It features new functions that use analog technology to further broaden the range of print expressions.

‘Color Effect Control’ applies lights of different colors directly to a film to produce six different color expressions, and ‘Vignette Mode’, which reduces exposure around the edges to bring the focus to the centre of each picture. Print expressions can vary based on shooting conditions, allowing users to create unique instax prints with great flair.

Key info - instax mini 99TM:

  • Designed to be used with analog-like experiences: use lens ring to adjust power and focal length, and use the side dial for changing light and brightness.
  • Color Effect Control for applying lights of different colors directly to the film to add colors to a photo moment
  • Vignette Mode for narrowing the lens opening to adjust light falloff
  • Convenient five-step Brightness Control for adjusting image brightness
  • Features Landscape / Macro mode for sharp images according to distance to the subject, Indoor mode for making the background brighter in low-light conditions, and Sports mode suitable for shooting a fast-moving subject.
  • Type C charging + 100 frames per charge

Managing Director, Kensuke Aragane, proudly shares: “The camera body boasts leather-like matte texture that is comfortable to hold and presents a classic design with a premium look and texture suitable for the high-end model.”

He added, “Coinciding with the launch of the mini 99TM, Fujifilm is releasing the mini-format film ‘Photo Slide’, inspired by a photo slide mount, highlighting the impressive range of print expressions made possible with the mini 99TM.”

“The new functions of the mini 99TM: Color Effect Control and Vignette Mode can be combined with Brightness Control, using a dial on the side of the camera body, to further expand the range of print expressions. The new camera also inherits functions from the mini 90, including Landscape/ Macro/Indoor modes with enhanced image quality, Sports mode ideal for shooting a fast-moving subject and Self Timer for group shots. Shooting modes for manipulating light are also available, including Bulb and Double Exposure modes;”

- Managing Director, Kensuke Aragane


In order to further expand the appeals of instax, including the mini 99TM, Fujifilm released an updated version of instax UP! on 13th March. This is a popular instax smartphone app that allows users to scan and save instax prints with a smartphone for easy digital conversion. The update introduces an Album function where users can create a collection of scanned instax images by theme, providing another way to enjoy instax. 

For more info, visit Fujifilm Malaysia Website.

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