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Global beauty brand, Shiseido, and e-commerce giant, Lazada, join forces to enhance beauty consumers' retail experience in Southeast Asia. They bring a much-anticipated skincare regimen: the Perfect Power Trio set.
The set includes Eudermine Activating Essence, Ultimune Serum, and Essential Energy Moisturizer. Promising 10x skincare efficacy, the Power Trio is designed to empower you to achieve healthier, more vibrant skin in just three weeks.
- Shiseido x Lazada: More Than Just Products
This marks Shiseido's first omnichannel campaign across Southeast Asia. It aims to offer a multi-sensorial experience at Shiseido’s physical stores and pop-ups in Malaysia, Thailand, and Vietnam. What to expect? Co-branded product sampling, personalised skincare consultations, and rejuvenating facial services.
In addition to exclusive pre-sale offers, Lazada will host a Shiseido x Lazada game and live streams where consumers can win attractive prizes.
As Shiseido's Regional Brand Director, Chua Sher Le, puts it, this partnership aims to provide "a seamless and personalised shopping journey." He adds, "At Shiseido, we are committed to expanding our innovative skincare offerings to provide consumers with the ultimate beauty experience."
The Perfect Power trio set and super value bundle offers will launch on LazMall on 6th June 2023. This pre-launch leads up to Lazada Super Brand Day on 22nd June 2023. Online customers can also redeem free Power Trio sample kits with no minimum spend on LazMall. This is possible thanks to the new Try and Buy feature under the Lazada app.
Excited? We are too! Get ready to enhance your beauty experience with Shiseido x Lazada! Find out more here!