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Sulwhasoo has been busy as of late and they have announced some developments regarding the evolution of their brand. Founded on the tenets of art, heritage, and beauty, Sulwhasoo has chosen to collaborate with two art titans: The Met and Oscar-winning actress Tilda Swinton.
Swinton was chosen to be a brand ambassador for Sulwhasoo because of her dedication to the arts and her unique beauty, which is the ethos of Sulwhasoo. She has a strong affinity for Sulwhasoo’s mission and it perfectly reflects the brand’s mission statement.
This March, Sulwhasoo will launch its new campaign, the #SulwhasooReblooom at the House of Sulwhasoo Bukchoon. Being the global ambassador of Sulwhasoo, Swinton will be starring alongside Blackpink’s Rosé, another ambassador for the brand.
Credit: @skintypink on Twitter
The collaboration between Sulwhasoo and The MET will launched on March 29 with an event co-hosted by Rosé, Chinese actress Jia Song, and Academy Award-winning actress Yuh-Jung Youn, the brand’s global ambassadors.
According to GaYoon Jung, Sulwhasoo’s Senior Vice President, he hopes this partnership will inspire others as it is a commemoration of the value of heritage in a world that is extremely fast-paced.