In a bold move to stay ahead of the beauty game, Guardian, the renowned health and beauty retailer, has unveiled its latest venture: #IYKYK Beauty. The acronym, standing for 'If You Know You Know,' is set to redefine the beauty landscape by bringing sensational online brands into their physical stores nationwide.
Guardian Malaysia's Marketing Director, Anna Ng, emphasized the company's commitment to delivering the latest global beauty trends at the best value. She stated, "The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media, and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store."
The launch event, held at Guardian's flagship store in Mid Valley Mega Mall, introduced more than 20 viral trending online beauty brands from various corners of the world, including Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada, and Taiwan.
The brands featured in the #IYKYK Beauty category include Skintific, Hanasui, 3W Clinic, True to Skin, The Raw, Cocoon, Garnier, Aiken, Nacific, Round Lab, Dododots, Perfect Diary, Makeover, BnB Cosmetics and Skin, CeraVe, Glad to Glow, Skinmade, and Be Minimalist.
Guardian customers can now explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. The section offers Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.
Anna Ng also revealed that the #IYKYK Beauty category will be regularly updated with new brands to keep customers informed about the latest online beauty trends. Guardian aims to become the ultimate destination for beauty trend enthusiasts.
In addition to this exciting launch, Guardian has initiated "Project House of Creator," an effort to engage and educate leading Malaysian content creators about trending beauty products. This project is geared towards upskilling content creators to produce more impactful beauty content, ultimately fostering a dynamic social media content ecosystem.
Guardian's dedication to offering the best health and beauty products at the best value remains unwavering. With the #IYKYK Beauty category, they are poised to become the go-to place for emerging trending beauty brands in the Malaysian market, igniting excitement among customers and setting a new standard in beauty retail. Stay tuned as Guardian continues to make waves in the beauty care space, bringing the latest trends right to your doorstep.
For more information and updates on #IYKYK Beauty, visit Guardian's website or app, and follow them on their social media channels. Don't miss out on the beauty revolution happening at Guardian near you!