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ASUS Reveals Brand New Models Of Flagship Laptops At CES 2023

Strap in for a whole barrage of new and upgraded laptops.

In light of CES 2023, ASUS announced a lineup of upgraded additions to their flagship laptops, which now equip the latest 13th-generation Intel Core Processor and updated graphics that will be revealed at the event. The latest models of ExpertBook B1, Zenbook Flip 14 OLED, Zenbook 14X OLED and Zenbook Pro 16X OLED are ready to impress with their powerful performance and great versatility to complement your working style.


ASUS ExpertBook B1

ASUS has added a new model to their series of ultraportable laptops. Packed with academic and business-friendly features, the ExpertBook B1 series is ready to impress with their powerful up to Intel Core i7 processors, 14 or 15.6-inch displays, and compact designs that fits snugly into your backpack.

ASUS ExpertBook B1 Specs:

  • CPU: Up to 12th Gen Intel Core i7 CPU
  • GPU: Intel UHD Graphics
  • RAM: 8 / 16 GB DDR4 with up to 48 GB max memory
  • Storage: 256 / 512 GB PCIe 4.0 SSD
  • Display: 14 / 15.6-inch FHD (1920 x 1080) 16:9, Anti-glare Display, LED Backlit, 220 nits
  • Ports: 1x USB 2.0 Type-A, 1x USB 3.2 Gen 1 Type-A, 1x USB 3.2 Gen 1 Type-C, 1x USB 3.2 Gen 2 Type-C, 1x HDMI 1.4, 1x 3.5mm Combo Audio Jack, 1x RJ45 Gigabit Ethernet
  • Weight: 1.49kg/ 1.69kg
  • Dimensions (WxDxH): 326.9 x 214.5 x 19.9 mm/ 361.6 x 233 x 19.9 mm

Available in two models: B1402 and B1502, the ExpertBook B1 series has the power to speed through any task thanks to its Intel Core processors, 48GB of memory, and 2TB of fast PCIe 4.0 storage, as well as the newest WiFi 6E technology. Designed for versatile productivity, it's one of the best choices for students and those with business aspirations as the wide 178° viewing angle delivers clear viewing during meetings and collaborations. Also included are ample I/O ports necessary to ensure seamless connectivity with a wide variety of devices.

Protection-wise, the ExpertBook B1 is packed with enterprise-grade security features. A Kensington lock slot and an infrared camera for facial recognition are included for added physical protection, and a fingerprint scanner and a Trusted Platform Module 2.0 (TPM 2.0) are also available for added data security.

The ExpertBook B1402 and B1502 are similarly built for high robustness, with durable designs that can shrug off common knocks and scrapes. The updated models are certified military-grade, as they conform to the stringent US MIL-STD 810H standard.


ASUS Zenbook Flip 14 OLED

There will also be an upgraded addition to the Zenbook Flip 14 OLED, which now equips the latest 13th-generation Intel Core processor and the Iris Xe graphics. The 14-inch 2-in-1 laptop sits comfortably on your desk as both a laptop and a tablet with a design of just 15.9 mm thin and weighs only 1.5 kg.

ASUS Zenbook Flip 14 OLED (UP3404) Specs

  • CPU: Intel Core i5-1340P/ Intel Core i7-1360P
  • GPU: Intel Iris Xe Graphics
  • RAM: 8 GB/ 16 GB LPDDR5
  • Storage: 512GB/ 1TB PCIe 4.0 SSD
  • Display: 14" 2.8K (2880X1800) 16:10, 90Hz, OLED NanoEdge touchscreen, 100% DCI-P3 gamut
  • Ports: 2 x Thunderbolt, 1 x USB 3.2 Gen 2 Type A, 1 x HDMI 2.1 (TMDS), 1 x audio jack 
  • Dimensions (WxHxD): 311.5 x 223.4 x 15.9 mm
  • Weight: 1.5kg 

The newly upgraded Zenbook Flip 14 OLED will provide even more performance with its 13th-Gen Intel Core processors, Intel Iris Xe integrated graphics, up to 1TB of SSD storage and 16GB of RAM. The long-lasting 75W battery, ample I/O ports and WiFi 6E connectivity allow seamless productivity to amplify your creative side.

Interestingly, the Zenbook 14 Flip OLED is made of 30% PCR polymers and comes in 100% recyclable packaging, despite its proven MIL-STD-810H military-grade standard durability.

Designed for you to explore your creativity, the laptop sports an enlarged 14-inch 16:10 2.8K OLED touchscreen display, with 100% DCI-P3 gamut and PANTONE Validation to guarantee stunning visuals. Along with the eye care certification from TÜV, the Zenbook Flip 14 OLED works wonders with the ASUS Pen 2.0 MPP 2.0 stylus and the 360° any-position hinge to create a more natural and intuitive artwork.

The built-in ErgoSense keyboard is designed to ensure comfort while typing, while the ErgoSense touchpad is protected from fingerprints and spills by a hydrophobic and anti-stick coating. Not to mention, the laptop also comes with the ASUS AiSense IR FHD camera which has presence-detection features that enable adaptive dimming and a Harman Kardon-certified audio system.


ASUS Zenbook 14X OLED

Described as the most powerful model in the Zenbook Classic laptop series, the Zenbook 14X OLED now offers more processing and graphical performance. With up to a 13th-generation Intel Core H-series processor and NVIDIA's GeForce RTX 3050 discrete graphics, these hardware upgrades power the Zenbook 14X OLED for fast and seamless multitasking productivity. 

ASUS Zenbook 14X OLED (UX3404) Specs

  • CPU: Intel Core i5-13500H/ i7-13700H/ i9-13900H
  • GPU: Intel Iris Xe Graphics/ NVIDIA GeForce RTX 3050 
  • RAM: Up to 32 GB LPDDR5
  • Storage: Up to 1 TB PCIe 4.0 SSD
  • Display: 14.5” 16:10 2.8K (2880 x 1800) 120 Hz OLED touchscreen, up to 600 nits peak, 100% DCI-P3 colour gamut
  • Ports: 2x Thunderbolt 4 USB-C, 1x USB 3.2,  x HDMI 2.1 (TMDS), 1x Audio jack
  • Dimensions: 321.8 x 225.6 x 16.9 mm
  • Weight: 1.5kg

The slim and compact design of the Zenbook 14X OLED makes it a perfect device for on-the-go productivity, thanks to its thin 16.9 mm profile and 1.5kg weight. Complimenting its portability is the large 14.5-inch 16:10 2.8K OLD HDR display with a fast 120Hz refresh rate. The stunning display is also SGS and TÜV Rheinland eye care and DisplayHDR True Black 600 certified.

ASUS has made the Intel Core i9-13900H its top-tier processor option with the Zenbook 14X OLED. In addition, the upgraded graphics processor from the RTX 2050 to the RTX 3050 provides powerful visuals that simplify demanding creative processes like photo editing and layout design without sacrificing speed or performance. To ensure maximum productivity, the 70Wh battery with fast-charge technology and USB-C Easy Charge support allows a flexible choice of chargers. You can also enjoy fast and stable operation thanks to the ASUS IceCool cooling system and WiFi Master Premium technology.

The laptop comes in two chic colour variants: Inkwell Grey and Sandstone Beige. The latter shade has a novel ceramic-like finish that was developed with a coating process called Plasma Ceramization that is safe and gentle on the environment.


ASUS Zenbook Pro 16X OLED 

ASUS also announced the upcoming 2023 model of the 16-inch Zenbook Pro 16X OLED creator laptop, which will feature a new ASUS Supernova System-on-Module (SoM) Design and Intel's brand new 13th-gen i9 processor. This new laptop, which was developed in collaboration with tech industry giants, is claimed to have the most advanced features of any laptop in its class by ASUS.

ASUS Zenbook Pro 16X OLED (UX7602BZ) Specs

  • CPU: Intel Core i9-13905H with ASUS Supernova SoM Design
  • GPU: NVIDIA GeForce RTX 4080
  • RAM: 32 GB LPDDR5X
  • Storage: 1 TB M.2 NVMe PCIe 4.0 SSD
  • Display: 16.0" 3.2 K (3200 x 2000) OLED touchscreen; 16:10, 120 Hz refresh rate, 550 nits HDR peak brightness, 100% DCI-P3 colour gamut
  • Ports: 1x USB 3.2 Gen 2 Type-A, 2x Thunderbolt 4 supports display / power delivery, 1x HDMI® 2.1 FRL, 1x 3.5 mm combo audio jack, 1x DC-in, SD Express 7.0 card reader
  • Dimensions: 355 x 251 x 16.9 mm
  • Weight: 2.4kg

As a result of its cutting-edge processors, fast LPDDR5X memory, and ASUS Supernova SoM Design, the Zenbook Pro 16X OLED can complete tasks such as video editing and 3D rendering up to 8.9 times faster than its predecessor, according to ASUS. Featuring the 13th-Gen Intel Core i9-13905H processor and NVIDIA GeForce RTX 4080 Laptop GPU with NVIDIA Studio drivers, the new Zenbook Pro 16X OLED will significantly boost video-editing performance and 3D rendering capacity, reducing processing times for your ultimate creation.

One of the most unique features of this laptop is its computer numerically controlled (CNC) machined unibody with an AAS Ultra mechanism that automatically lifts and tilts the keyboard to ensure a comfortable typing angle. This also enhances system cooling by increasing airflow by 30%. Interestingly, the award-winning design of the Zenbook Pro 16X includes the world's first physical dial for fast and intuitive control of creative apps, an enlarged haptic ASUS NumberPad, along with intelligent RGBW lighting and interactive effects.

As for the display, the laptop now features a 16-inch 16:10 3.2K OLED HDR Dolby Vision touchscreen display with a 0.2 millisecond response time and 120Hz refresh rate. Other than the support for cinema-grade 100% DCI-P3 gamut, it's also Pantone Validated for colour rendering and TÜV Rheinland certified for eye care.


Local Pricing and Availability

There are yet to be confirmed prices and availability in the Malaysian market for these new ASUS laptop models, but they're believed to be announced after CES 2023.

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