The 11.11 sales are almost here, and Google wants its Gemini assistant sitting in the middle of how you shop them. The company has added a set of shopping tools to the Gemini app that let you research, compare and price products inside the same chat, instead of jumping between tabs and marketplaces. For now the tools are live for everyone in Singapore, and Google has not confirmed a Malaysian date.
If you already use Gemini to draft messages or summarise documents, these Gemini shopping tools point the same idea at buying decisions. Ask it to find gift ideas or compare a few models, and the reply comes back organised around what you are actually trying to decide.
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What the new Gemini shopping tools do
Google describes five things the assistant can now pull into a single answer:
- Shoppable listings. Ask for ideas, such as a gift under a set budget for a tech-minded relative, and Gemini returns a carousel of product images you can tap through.
- Product reviews. Ask how something performs in real life, and it compiles reviews from several sources into one read.
- Comparison tables. Ask it to compare a shortlist, say wireless mice under a set price, and it lays the key specifications side by side.
- Pricing. Ask which platform has the best price for an item, and it surfaces the cheaper options together.
- Stock checks. Ask whether a size or colourway is still available, and it reports what is in stock.
The examples Google used quote prices in US dollars, because the rollout is Singapore first.
Where the product data comes from
The tools draw on Google's Shopping Graph, which the company says holds more than 50 billion product listings, two billion of them refreshed every hour. That scale is the point: it is what lets the assistant answer a stock or price question with something close to current information rather than a stale cache. Google sets out the same tools on its help page for shopping in the Gemini app.
It is also the next step in a push we have been following. Gemini's more transactional side, a buy button that finishes a purchase, reached India earlier and raised questions for Shopee shoppers, while Gemini use across the region has been climbing, with user numbers in Southeast Asia doubling as Google set its Malaysian plan prices. The shopping tools slot in between research and checkout.
If you are only just starting to lean on Gemini for everyday tasks, here is our own walkthrough of what the assistant can already do:
What it means for Malaysian shoppers
Malaysia runs the same 11.11 calendar as Singapore, so the use case travels even if the feature has not yet. Google's help page lists these tools without tying them to one country, which reads more like a wider rollout in stages than a one-market exception. Until Google confirms Malaysian availability, treat this as a look at what is coming rather than something to open tonight.
One note of caution for a big sale: a shopping assistant is only as neutral as the data and ranking behind it, and a "best price" answer depends on which platforms it reads. It is still worth checking the deal on the marketplace you plan to buy from before you commit.
The takeaway
Gemini is moving from answering questions to helping you spend, and these shopping tools are the research half of that shift. They are live in Singapore now. If they reach Malaysia before the next sale, the chat becomes one more place to compare before you buy.
