Hisense is a familiar name in Malaysian living rooms and kitchens, so the direction it set out at IFA 2026 in Berlin is a useful preview of where its TVs and home appliances are heading here. The brand used the show to push an AI layer across the home, refresh its display line, and renew a football sponsorship that keeps it on screen through the next European Championship.
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What Hisense showed at IFA 2026
Hisense grouped its IFA 2026 lineup under the theme "Innovating a Brighter Life". The centrepiece was its AI Companion Suite and a home platform it calls V AIOS, which it says connects experiences across the kitchen, laundry and living spaces instead of treating each appliance as a separate device. Hisense also named a collaboration with Alexa+, Amazon's updated voice assistant, as part of that setup.
Displays, laser and audio
On the entertainment side, Hisense showed its latest RGB MiniLED, laser and audio products, led by the 116-inch model it bills as the world's first RGB MiniLED TV. The pitch centred on colour accuracy, easier viewing over long sessions, and room-filling sound rather than raw numbers. We covered that 116-inch RGB MiniLED set when Hisense first showed it, and the IFA display is the same technology line reaching a wider stage.
Why it matters for Malaysian buyers
Hisense has spent the past two years widening its Malaysian range beyond TVs into full home appliance and smart home territory, so an AI platform that ties those products together is more relevant here than a single-market gadget would be. None of the IFA products carry a confirmed Malaysian price or on-sale date yet, and Hisense did not announce local availability at the show, so treat the lineup as a look ahead rather than something to buy today.
UEFA EURO 2028
Hisense also extended its partnership with UEFA, signing on as an Official Partner of UEFA EURO 2028. It is the fourth European Championship in a row the brand has backed, which keeps its logo in front of football audiences and, in past tournaments, has come with local promotions tied to the matches. Multiple Hisense products across home appliances, displays, laser and audio also picked up IFA Innovation Awards at the show.
For Malaysian households already looking at Hisense, IFA 2026 signals two things worth watching: an AI home platform meant to link the appliances you already own, and a display line that keeps pushing on picture quality. The detail that matters most, local pricing and availability, is still to come.
