CelcomDigi is turning its 20 million-strong customer base into a three-month prize draw. The telco has launched Mega Gegar 20 Juta, a nationwide customer appreciation campaign that puts RM20 million worth of prizes on the table, and taking part starts with a spend as low as RM20.
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Kai T chevron_right
Table of Contents
What Mega Gegar 20 Juta is
The campaign runs from 23 July to 30 September 2026 and is built around a digital MysteryBox in the CelcomDigi app. Customers who spend from RM20 unlock a MysteryBox entry, with the prize pool split between 20 grand prizes and more than 70,000 bonus prizes. CelcomDigi is framing the whole thing as a thank-you to the roughly 20 million Malaysians on its network.
The prizes
The headline rewards lean toward big-ticket lifestyle items. The grand prizes include a Proton e.MAS 7 electric SUV, a Samsung Smart AI Home Makeover, and MEGA Access to Live Nation concerts, alongside device rebates for customers looking to upgrade their phones. The tens of thousands of bonus prizes are meant to spread smaller wins more widely across the campaign period.
Why it matters
Loyalty draws are not new for Malaysian telcos, but the scale here is the point: RM20 million in prizes and a low RM20 entry bar are designed to pull in as many of CelcomDigi's subscribers as possible, not just heavy spenders. For customers, it is a low-effort way to get something back from spend they were already making on prepaid top-ups, postpaid bills or device purchases.
It also keeps activity inside the CelcomDigi app, which is where the MysteryBox lives. That is a familiar playbook: use a rewards mechanic to get more people opening the app regularly, then keep them there.
The 42-hour livestream
To build momentum, CelcomDigi is running a 42-hour TikTok livestream from 31 July to 1 August. Expect it to double as a marketing set-piece for the campaign and a channel for pushing MysteryBox participation during the window.
How to take part
Participation is through the CelcomDigi app from 23 July, with entries tied to a minimum RM20 spend. If you are already a CelcomDigi customer, it is worth checking the app during the campaign window to see what your spend unlocks.
The takeaway
Mega Gegar 20 Juta is a straightforward loyalty play at a large scale: keep customers engaged through the app, reward them for spend they are making anyway, and put a few headline prizes at the top of the pile to get everyone's attention.