If you have spent more time than you want to admit staring at the back of your TV cables, LG's 2026 Art TV lineup is built for you. The Korean electronics maker has rolled out three OLED sets that lean into design as much as picture quality, with each model picking a different way to disappear into, or stand out in, a living room.
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Kai T chevron_right
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What LG launched
The 2026 Art TV lineup brings together three sets, all built on LG's OLED panel technology. The headline model is the LG OLED evo AI W6 Wallpaper TV, which uses LG's Wallpaper Design with Zero Connect to mount flush against the wall, with media inputs handled by a separate box that talks to the screen wirelessly. The W6 is a 9mm class panel, which puts it in pencil-eraser territory for thickness, and ships in 77-inch and 83-inch sizes.
Sitting alongside the W6 is the LG OLED evo AI G6, the Gallery Design TV that uses Zero Gap Flush-fit mounting so the screen sits like a framed canvas against the wall. Rounding out the trio is the LG Gallery TV AI LX7, which comes with an interchangeable physical frame, leaning further into the picture-on-a-wall idea by treating the bezel as part of the decor.
LG also pointed out that the Wallpaper TV has picked up the iF Design Award and the Red Dot Design Award for 2026, which signals the company is pitching this as a design statement rather than another iterative spec bump.
Why the lineup matters
Premium TVs in Malaysia have historically been a spec sheet conversation: panel size, refresh rate, HDR format, processor generation. LG's framing here is different. The pitch is that the TV should fit the room rather than the other way around, with three distinct mounting and finishing approaches so buyers can pick how the screen reads against the wall.
This puts LG in a similar lane to Samsung's The Frame, which has carved out a market by selling itself as art-when-off rather than tech-when-off. The Wallpaper TV variant in particular doubles down on the idea that a TV should not look like a TV, while the Gallery TV with the swappable physical frame goes the opposite direction by leaning into the framed-art aesthetic on purpose.
The wireless approach on the W6 is also worth flagging for anyone who has fought a cable run before. Zero Connect routes everything through a separate box, so the only thing reaching the wall-mounted panel is power. For a TV positioned as a piece of furniture, that single cable matters.
Availability and price in Malaysia
LG has not yet confirmed Malaysian pricing or local availability for the 2026 Art TV lineup. Pre-order pricing announced in other markets places the W6 Wallpaper TV roughly USD1,000 above the equivalent-size G6, but those figures should not be read as Malaysian RRP. Local pricing for LG's premium OLED range is typically confirmed closer to the in-market launch through LG Malaysia and authorised retailers.
Takeaway
The Art TV idea is not new, but LG is now selling it as a three-tier system instead of one product. If you have been waiting for a TV that does not announce itself as a TV when it is off, the W6 and the Gallery TV LX7 are the two ends of the spectrum worth keeping an eye on as Malaysian availability firms up.