We are seeing an interesting transition in the digital age where most consumers access internet on a smartphone over a laptop as the former is more accessible in terms of portability, value and efficiency.
Qualcomm has other plans, as they usher in a new computing era with its Snapdragon X series, having officially marked its presence in Southeast Asia (SEA) market. PCs with Snapdragon X are slated to be more powerful, intelligent, and accessible due to its competitive pricing plans.
In February 2025, Qualcomm Technologies Inc. held its first-ever Snapdragon X Series Southeast Asia Media Summit in Singapore, where the tech giant shared computing insights and showcased the next wave of AI-powered PCs with Snapdragon chipsets.
Renowned for their high-efficiency mobile processors, Qualcomm has also proved it's ready to set new benchmarks for innovation, efficiency, and performance in PCs.
Editor
Jodee Tan chevron_right
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Visions From Snapdragon Summit SEA
The Snapdragon Summit SEA shared the highlights of Snapdragon X Series, comprising of Snapdragon X, Snapdragon X Elite and Snapdragon X Plus.
Through the Snapdragon X Summit, Qualcomm shared its visions and ambitions on working to bring better accessibility of AI-powered computing to everyone, especially developing SEA nations, with new products that combine premium performance, cutting-edge AI features, and most importantly competitive pricing.
Currently, Qualcomm is working closely with Windows to design and provide seamless user experience as they are made of different components from existing computers.
Key Takeaways From The Summit
AI adoption and PC demand are skyrocketing, with SEA leading the way in numbers.
Singapore has recorded positive ROI of over 70% boost on AI workflows within 12 months.
Over 92% of APAC employers are looking to implement AI workflows.
Kedar Kondap, Senior Vice President of Product Management, Qualcomm Technologies Inc., shared, “We are ushering in a new era where AI tasks will happen automatically and seamlessly, enhancing productivity and creativity for all users.”
A discussion panel involving key industry leaders and experts also surmised a projection of ARM-based laptops to capture 25% of the PC market share by 2027, followed by key strategies to accelerate user adoption in Southeast Asia region which is one of the world's fastest and growing AI adopter.
Not forgetting, Qualcomm complemented the summit with demo sessions that highlights the prowess of laptops utilising the Snapdragon X Series processors. PCs of the next generation will have very powerful efficiency, over-the-top battery life, lightning-fast AI task completions and redesigned laptops particularly on their weight.
Targeted for mid-range PCs, it'll be a matter of time before Snapdragon X series powered laptops wins over a large portion of APAC region whom highly value affordability and efficiency especially on productivity in a digital fast-paced world.
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