Samsung just launched their new flagship lineup, the Samsung Galaxy S25 series, proclaiming them your “True AI Companion”. The Galaxy S25 series builds upon last year’s Galaxy AI, which pioneered the AI craze of 2024.
This year, the Galaxy S25 series is even more powerful than ever, with the newest Qualcomm Snapdragon Elite For Galaxy chip and Google Gemini onboard. AI functionality is deeply embedded into the device, making it accessible across the phone with just a tap.
But what exactly is new in Galaxy AI in 2025?
Editor
Jennifer chevron_right
Table of Contents
Enhanced AI with One UI 7
First off, the Galaxy S25 series will come out of the box with One UI 7. The new software brings a host of AI-driven upgrades focused on delivering context-aware and personalised experiences, making your phone really yours in every sense of the word.
By utilising multimodal AI agents, the Galaxy S25 series can seamlessly interpret text, speech, images, and even videos, making your Galaxy AI interactions feel more natural than intuitive than ever.
On-Device Generative Edit
Most importantly, Galaxy AI has more security than ever, thanks to the advancements of NPU processing power. The Generative Edit feature, previously cloud-based, is now processed entirely on-device.
This shift not only enhances efficiency but also ensures faster and more secure editing capabilities.
Smarter Circle to Search & Google Gemini
Besides that, the Circle to Search with Google function has now been expanded to instantly recognise phone numbers, emails, URLs, and more.
In fact, Google Gemini is now seamlessly integrated with Galaxy AI, supporting most Samsung, Google, and third-party apps. The voice assistant, activated just by long-pressing the power button, can handle a broad range of tasks, from looking up information to managing your day-to-day activities effortlessly.
Expanded Productivity Tools
On top of that, Samsung has also significantly upgraded its Galaxy AI productivity suite:
- Call Transcript: Transcribe and summarise calls with one tap.
- Writing Assist: Now available across apps, this tool can summarise content or reformat notes seamlessly.
- Drawing Assist: Combine sketches, text, and images to bring creative ideas to life.
- Virtual Aperture: Add DSLR-style depth-of-field effects to your photos.
- Audio Eraser: Remove unwanted sounds from videos for a polished finish.
Galaxy Log
Apart from Virtual Aperture and Audio Eraser, Samsung has also integrated more features into its already powerful camera suite. One of these is Galaxy Log, a new feature designed to elevate video production. It provides advanced editing tools, including the ability to adjust video colours for a professional, cinematic touch.
And since it’s fully integrated into the Galaxy S25, you do not need to learn a whole new software just to edit your next cinematic masterpiece!
Upgraded Portrait Studio and Filters
Speaking of camera and photography, Portrait Studio now supports more personalised avatars capable of replicating real-life expressions with greater accuracy.
Plus, the Filters feature introduces new analogue-style options, adding a cinematic flair to your photos and videos.
The Now Bar
The most interesting feature we found was the Now Bar, an AI-driven feature that offers proactive, context-aware suggestions that are directly on your lock screen. Powered by the Now Brief feature, you can get updates right onto your lock screen to guide you through your day.
For example, it might suggest actions like reminders for upcoming events, quick access to your favourite apps, or context-specific prompts like pulling up a saved photo or recommending an app to use based on your current activity. The underlying AI ensures that all these features remain private and secure, powered by Knox Vault for on-device data protection.
With groundbreaking AI capabilities, the Samsung Galaxy S25 series sets a new standard for personalised and context-aware technology. While it doesn’t seem to break much ground on the hardware side, it offers an unparalleled AI experience while prioritising privacy and security—giving you the ultimate AI smartphone experience.