Apple has introduced its highly anticipated iPhone 16 Pro and iPhone 16 Pro Max, bringing major advancements in display, AI-powered features, and pro-level camera capabilities. Built around the A18 Pro chip, the new devices take the iPhone experience to the next level with Apple Intelligence, a cutting-edge system that brings generative models directly to users' hands.
The iPhone 16 Pro sports a 6.3-inch display, while the Pro Max boasts a massive 6.9-inch screen—Apple’s largest yet. Both models feature Super Retina XDR displays with ProMotion and Always-On technology, wrapped in a durable and lightweight titanium frame. Apple claims the models have the thinnest borders ever seen on an iPhone, giving users more screen real estate without increasing the phone's overall size.
Photography enthusiasts will love the new 48MP Fusion camera and 5x Telephoto camera, now available on both models. The 48MP Ultra Wide camera allows for higher-resolution macro shots, while the Fusion camera introduces 4K120 fps Dolby Vision recording, a first for smartphones. This new camera system not only improves low-light performance but also introduces Camera Control, a tactile system that simplifies shooting on the go.
Apple’s A18 Pro chip powers this upgraded camera system, enabling zero shutter lag and professional-grade tools like ProRAW and HEIF photos, making it perfect for capturing stunning content.
The iPhone 16 Pro lineup is Apple’s first to include Apple Intelligence right out of the box, a generative AI that works across apps to simplify everyday tasks. Users can adjust text, emails, or notes with Writing Tools, and even summarize conversations during phone calls with audio transcriptions. All this is done while keeping data secure through Apple’s Private Cloud Compute, ensuring that privacy remains a priority.
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Pricing and Availability
Both the iPhone 16 Pro and iPhone Pro Max will be available for pre-order starting September 13, with official availability on September 20. The phones will be available in four colours: black titanium, natural titanium, white titanium, and desert titanium.
iPhone 16 Pro
- 128GB- RM4,999
- 256GB - RM5,499
- 512GB - RM6,499
- 1TB - RM7,499
iPhone 16 Pro Max
- 256GB - RM5999
- 512GB - RM6,999
- 1TB - RM7,999