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Celebrate UEFA Football Championship 2024 With adidas This July

In conjunction with UEFA European Football Championship, adidas is hosting the UEFA EURO 2024™ Pop-Up, at Sunway Pyramid from 1 July to 14 July.

Here, visitors and fans can enjoy a series of football-themed activities aside from shopping official UEFA merchandise. On-ground, consumers can explore the latest EURO kits, try out the adidas F50 boots, and experience the revolutionary FUSSBALLLIEBE match ball. 

Event details

  • Date: 1 - 14 July 2024
  • Venue: Ground Floor Water Feature, Sunway Pyramid (Near the ice skating rink)

adidas x UEFA EURO 2024 Merchandise To Buy:

UEFA EURO 2024™ Jerseys - reimagining both traditional and modern identity

Representing teams like Belgium, Germany, Italy and Spain, each UEFA EURO 2024™ kit blends traditional elements with modern design. These jerseys are crafted with HEAT.RDY or AEROREADY technology to keep players comfortable and performing at their best. Featuring bold new looks, they are a symbol of hope and unity, perfect for both the stands and the streets.

F50 Football Boots - engineered for game changing speed

adidas reintroduces the iconic F50 with  new iterations - F50 Elite Laced and F50 Elite Laceless. Featuring Sprintframe 360, a specifically designed soleplate built to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.

Celebrate the love of football with FUSSBALLLIEBE Official Match Ball

Play a match with the FUSSBALLLIEBE, the Official Match Ball for UEFA EURO 2024™.

The FUSSBALLLIEBE is specially engineered for greater speed and accuracy in play. Its PRECISIONSHELL 20-piece panel shape and strategically placed deboss grooves on the ball’s outer shell were meticulously researched and tested both in the lab and on pitch to control the airflow over the ball for maximum precision.

Not only that; the outer shell is supported by the groundbreaking CTR-CORE within the ball, which is designed for accuracy and consistency, supporting fast, precise play with maximum shape and air retention.

For more info, visit www.adidas.com.my.

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