Globally renowned sportswear brand PUMA is bringing everyone on an Italian adventure with the revival of Palermo, an iconic shoe paying homage to the vibrant culture of Sicily. First introduced in 1980s football stadiums, the Palermo quickly became a favourite among terrace crowds with its sleek silhouette and classic gumsole.
Today, this symbol of football culture returns with a fresh twist, boasting playful and brighter colours!
In bringing together a fusion of past and present football DNA, K-pop girl group IVE, who are also PUMA APAC Ambassadors, grace the Palermo Collection campaign.
Embracing the effortless Italian style philosophy, the campaign showcases a curated selection of jersey-inspired looks and vibrant colours rocked by IVE in their Palermos. From classic PUMA jackets to pleated skirts and football shorts, the collection exudes a summer celebration of style, sport, and la dolce vita – the sweet life.
Here are some of the Palermo Collection Highlights to look out for, whether it is shoes, jackets, or shorts, the collection is sure to have something for everyone!
The SS24 Palermo Collection will be available at selected PUMA stores and PUMA.com from March 15, 2024.
But wait, there's more! With any purchase of Palermo footwear from March 15, 2024, customers will receive an exclusive PUMA Palermo scarf, adding a touch of sophistication to their ensemble. Additionally, shoppers can snag a special pack of six IVE autographed photocards by purchasing any apparel worn by IVE from the Palermo collection, while stocks last.