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Apple recently introduced the latest MacBook Air with the groundbreaking M3 chip, taking the laptop's performance, portability, and environmental sustainability to new heights. With unparalleled speed, stunning display, and innovative features, the new MacBook Air sets a new standard for consumer laptops all across the market.
Unprecedented Performance with M3 Chip
The new MacBook Air is powered by the revolutionary M3 chip, built using industry-leading 3-nanometer technology. It also features a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the M3 chip delivers blazing-fast performance.
Compared to the previous generation with the M1 chip, these new upgrades mean that the M3 chip is better than ever — making the new MacBook Air up to 60% faster and up to 13 times faster than the fastest Intel-based MacBook Air.
This incredible speed allows users to easily breeze through everyday tasks, from productivity to photo and video editing.
World’s Best Consumer Laptop for AI
With the transition to Apple silicon, every Mac is a great platform for AI. The M3 includes a faster and more efficient 16-core Neural Engine, along with accelerators in the CPU and GPU to boost on-device machine learning, making MacBook Air the world’s best consumer laptop for AI. macOS got smarter too, offering cool features like camera tricks, speech-to-text, and more!
Combined with the unified memory architecture of Apple silicon, this device can also run optimised AI models, including large language models (LLMs) and diffusion models for image generation locally with great performance.
In addition to on-device performance, MacBook Air supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly.
World-Class Display and Design
The new MacBook Air has it all, from speed and performance to design and display. Here’s what users can look forward to on the new model, available in both 13- and 15-inch:
- Gorgeous Liquid Retina display – Offers a vivid viewing experience with up to 500 nits of brightness and support for 1 billion colours.
- Ultra-portable design – Its sleek and durable aluminium enclosure, available in four gorgeous colours, ensures both style and durability all contained within a slim profile.
- Long-lasting battery – Up to 18 hours of battery life, making it the perfect companion for users on the go.
Enhanced Features for Unmatched User Experience
What about the MacBook’s features that make it such a crowd favourite? Users can expect to have an enhanced experience with this model, with changes such as:
- Supports up to two external displays – Even when the laptop screen is closed, users can multitask seamlessly across multiple screens.
- Versatile connectivity – The inclusion of Wi-Fi 6E ensures lightning-fast wireless connectivity, while MagSafe charging and Thunderbolt ports offer multiple connectivity options.
- Video calls with clarity – With a 1080p FaceTime HD camera, users will look their best no matter where they are.
- Top-quality audio – Users will sound their best with a three-mic array and enhanced voice clarity on audio and video calls. Also features an immersive sound system with support for Spatial Audio along with Dolby Atmos.
- Backlit Magic Keyboard and Touch ID – Provides a fast, secure, and convenient way to unlock the device and make purchases.
Better for the Environment
Apple continues its commitment to environmental sustainability with the new MacBook Air, making it the first Apple product that’s made with 50% recycled content.
From 100% recycled aluminium in the enclosure to 100% recycled rare earth elements in all magnets, Apple sets a new standard for eco-friendly manufacturing. Furthermore, the MacBook Air meets Apple's high standards for energy efficiency and is free of harmful substances like mercury and PVC.
Pricing and Availability
For those interested, the new MacBook Air with M3 chip will be available for order soon online.
The 13-inch model starts at RM5,199 and RM4,729 for education, while the 15-inch model starts at RM6,199 and RM5,729 for education. Both are available in midnight, starlight, silver, and space grey.
Customers can also opt for the 13-inch MacBook Air with M2 chip, starting at RM4,799 and RM4,329 for education.
Order the new MacBook Air with M3 soon on Apple Store Online and in the Apple Store app. For additional technical specifications, configure-to-order options, and accessories, visit here.