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Today marked a momentous occasion for Bosch, a globally trusted brand in the home appliance sector, as it proudly inaugurated its first Bosch Flagship Experience Centre in Damansara Utama, Selangor.
The opening marks an important milestone for the brand as it further solidifies its position as a leader in the premium home appliances segment, while also expanding its footprint in Malaysia to meet the growing demand for quality lifestyle solutions.
"Our Direct-to-Consumer (D2C) strategy and the concept of the Experience Centre has long been tried and tested in many other countries by Bosch, proven to work in staying close with our consumers while presenting the way of living sustainably #LikeABosch. With this opening, Bosch is committed to further expanding into the Malaysian households," said Gary Te, Chief Executive Officer of Bosch Home Appliances Malaysia.
At the heart of the centre lies the latest Bosch home technology, featuring innovative products such as the series 8 ovens equipped with Artificial Intelligence. Moreover, the Bosch Home Connect corner showcases a smart home ecosystem, allowing appliances to be controlled remotely via various devices.
Immersive Experience and Learning
The experience centre isn't just about showcasing products; it's about creating memorable experiences. Visitors can explore the diverse range of home appliances while children engage in playful activities in the designated play area.
A creative anamorphic structure showcasing the inner workings of Bosch dishwashers serves to enhance German engineering prowess, reinforcing Bosch's commitment to water and energy efficiency.
Additionally, a live kitchen area (that can accommodate up to 30 people) hosts interactive activities like baking classes and workshops, fostering engagement and education among visitors.
Commitment to Malaysia
Bosch's investment in Malaysia underscores its confidence in the country's potential to drive growth in the ASEAN region. With a robust presence spanning over a century, Bosch remains committed to enhancing the quality of life for Malaysians.
Bosch as a technology leader has more than a century of presence in Malaysia, while its home appliances division has been established in the country for 17 years.
Grand Opening Celebrations
To mark the grand opening, Bosch extends exclusive savings of up to 25% off storewide from March 1 to March 14, 2024. This presents an unparalleled opportunity for customers to invest in premium home appliances and elevate their dream homes and kitchens. Visit the centre to experience the future of home living firsthand!