PUMA had their first-ever car club event which was hosted at the Sentul Depot in Kuala Lumpur, and not only did they introduce the latest in their apparel collection, but they also seamlessly merged the realms of Motorsport, style, entertainment, and gastronomy into a visually stunning display of passion.
The Car Club event served as a vivid reflection of PUMA's dedicated immersion into the world of Motorsport, and comes perfectly in line with their slogan “Forever Faster”. PUMA's involvement in this arena has surpassed that of other sports brands, symbolizing its relentless pursuit of staying ahead and leading the way in athletic fashion and lifestyle trends.
Those who attended the event were greeted with a world of high-speed racing thrills, while also being able to enjoy various on-site activities, exhilarating performances, and immersive experiences that offered a tantalizing glimpse into PUMA's captivating world of Motorsport. Some of these activities included the Tamiya Corner where attendees had the chance to race mini-track cars, and Game On where they could play racing games on a PlayStation booth.
As for the performances, we were graced with BMX Flatland performers and got to see death-defying stunts. We also got to see performances from local musicians, and when the sun went down, those who attended got to experience more music thanks to DJ Ashley Lau.
But the person who stole the spotlight of the event was none other than Choo Sung-hoon, or also known as Sexyama, who has been appointed as PUMA's Southeast Asia Motorsport Ambassador. His powerful connection between the adrenaline of MMA and the exhilarating world of racing beautifully embodied the fusion of athleticism, entertainment, and PUMA's core ethos of being "Forever Faster."
Leaders of the PUMA Car Club community from Malaysia, Singapore, and Indonesia also graced their presence at this event and shared their passions for the motorsport community, which underscored the potent blend of community and commerce that PUMA fosters. The Car Club event not only celebrated a new collection of cutting-edge apparel but also stood as a resounding testament to PUMA's vision and unwavering dedication to the world of Motorsport.
Just when you thought the fun was over, PUMA revealed their latest Autumn/Winter 2023 Motorsport collection, which is a captivating blend of performance and style. The best part is, that you can already explore this collection at selected PUMA stores and PUMA.com, with prices ranging from RM159 to RM729, allowing them to embrace the spirit of Motorsport with a touch of PUMA's signature flair.