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In late July 2023, Samsung Electronics will be unveiling its latest generation of foldable devices at the 27th Galaxy Unpacked event. Taking place for the first time in Seoul, South Korea, the event will be held at the COEX in Samseong-dong, Gangnam, a location that blends elements of past, present, and future.
Marking the brand's second biggest launch event of the year, Samsung's July Unpacked 2023 will be all about their next-gen foldables, speculated as the Galaxy Z Flip5 and Fold5. According to TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, the decision to host Unpacked in Seoul signifies the city's rising status as a hub of innovation and culture and reflects Samsung's strong faith in the foldable category.
Samsung has been hosting Unpacked events in major global cities such as New York, London, Berlin, and Barcelona since March 2010. Each event serves as a platform for revealing groundbreaking innovations and setting new directions for the mobile industry. However, with the 27th Unpacked, Samsung is changing its approach, selecting trend-setting cultural cities globally that resonate with the event's theme, suggesting that every Unpacked event moving forward will be held in different cities around the world. This year, Seoul was selected due to its influential role in global trends through its dynamic culture and innovation.
Seoul, the origin of Samsung's philosophy of openness and innovation vision, has transformed into a vibrant technology innovation and cultural hub in just half a century. Hosting the Unpacked event in Seoul offers an opportunity to reveal Samsung’s disruptive innovations and demonstrates the company’s commitment to advancing technology. According to Samsung, the Korean market has already led in foldable phone adoption, with a remarkable 13.6% rate in 2022, indicating the potential for mainstream acceptance in global markets.
Since the introduction of the first Galaxy Fold in 2019, Samsung has consistently improved its foldable phones and refined the user experience. The next generation of Samsung's foldable series will further stimulate the adoption of foldable phones, consolidating Samsung's position as an industry leader and category creator.
Are you excited about Samsung's new foldable phones? Do keep an eye on this space to get the latest news about Samsung Unpacked!
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