Table of Contents
Proving wrong the belief that beer couldn't be brewed in tropical heat, Tiger Beer was born on the streets of Asia in 1932. The bold, lager brand has since made its mark in over 60 countries, empowering its fans and encouraging them to overcome challenges and pursue their passions.
To celebrate, Tiger Beer has kickstarted the "Boldly Asian, Globally Acclaimed" campaign, which involves a lot of activities for the public to experience.
Discover the Tiger Den at Pavilion, Bukit Jalil
From 15 June to 9 July 2023, Tiger fans in the Klang Valley can explore the Tiger Den, which offers a unique immersive experience and is the home of all things Tiger.
The Tiger Den will feature six zones: Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, The Crystal Cold Room, and The Tiger Bar.
Guests can look forward to activities such as an AR-fitti interactive adventure, Pestle and Mortar Clothing t-shirt customisation, limited-edition shoe customisation by Edmond Looi, live DJ and band performances, and complimentary ice-cold Tiger products.
Make sure to RSVP in advance! Tiger Den will open on Wednesdays and Thursdays from 12 pm to 10 pm, and on Fridays, Saturdays, and Sundays.
"Our brand has always defied the odds. We aim to provide unique experiences and activities for our loyal fans who have been with us throughout our journey. The Tiger Den is a celebration of our achievements and our bold journey forward," said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
Tiger Den - Event Details
- Days: Wednesdays - Thursdays OR Fridays - Sundays
- Time: 12pm - 10pm OR 11am - 12am
- Dates: 15 June - 9 July 2023
- Venue: Pavilion Bukit Jalil, Level 2, Lot 2.90
- RSVP / Learn More: Visit this link
Note: Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.
More related recommendations: