Reach Singaporeans at the moment they decide what to buy.
ProductNation is where people come to choose. Brands work with us to land in front of a tech audience that is already deciding, across video, search and our newsletter.
Who you reach
Platform-verified from YouTube Studio, not estimated.
Audience
aged 18-34, with 25-34 the single largest group. 79% male, skewing to buyers of phones, cameras and computing.
Where
Network figures above are ProductNation-wide. Live editions across Malaysia, Singapore, Philippines, Indonesia and Thailand — including a dedicated Singapore edition your campaign can target.
How they watch
of watch time is on television screens, the rest mobile and desktop. Nearly all reach comes from discovery, not existing subscribers.
What you can run with us
Single placements or full campaigns. We build the package around the outcome you need.
Branded film
A full production on the ProductNation channel, built around your product with our creative team.
Social video
Short-form built for TikTok, Reels and Shorts, where our strongest reach sits.
Mid-roll integration
Your product inside an episode people already came to watch.
Branded story
A co-created article in our editorial voice, built to rank and to be found by AI assistants.
Buying-guide placement
Your product positioned inside the guides people read while deciding.
Newsletter + PR
Direct placement to our subscriber base, plus launch coverage across the network.
How we work
We do not accept payment in exchange for positive reviews, and every paid placement is labelled as such. Brands work with us because our audience trusts what we say, and that only holds if we protect it.
Request our rate card
Tell us what you have in mind and we will send the full media kit with rates, formats and availability.
Prefer email? Write to [email protected]. ProductNation is part of Val Media Sdn Bhd.