To cherish PUMA’s long-lasting journey as one of the world’s leading sports brands, launched along with some activations of PUMA stores in Malaysia was the ‘Be Iconic’ campaign together with the revamped line of SUEDE shoes.
SUEDE, as a more than 50-year-old footwear line, has been a significant entity in PUMA’s legacy today. With the name PUMA CRACK as the quintessential, it evolved into the CLYDE and then PUMA STATES before its rebirth as PUMA SUEDE.
As a brand that designs, develops and markets sports footwear and apparel, PUMA has strongly contributed to and influenced pop culture. In the 1980s, the brand was recognised as the shoe of choice for break dancers and hip-hop artists.
In producing lines and products that will prosper in the history of design and fashion, SUEDE has become the choice for collaborations with legendary designers and public figures like Rihanna, Jil Sander and Alexander McQueen.
The establishment of PUMA as a potential basketball footwear model and its evolution towards being a track shoe, then making its entrance into the music scene and hip-hop community are all linked and have, as a result, influenced cultures and subcultures beyond just sports.
As a matter of fact—these approaches have been PUMA’s arena to expand their game and contribute to the footwear history by ensuring the brand and products’ roles in making the best out of new obstacles and exploiting the cultural shifts to strengthen the brand’s substance.
The ‘Be Iconic’ campaign introduces the latest colourways of the SUEDE shoes which are to be exclusively released at all PUMA stores across Malaysia. Matching the modern world, the new design of SUEDE features some modern touches for better overall quality and an all-time great feeling.
The new releases also come with a camo wave effect with layers of material reimagined into organic waves, which is a remodelling of the classic.
Editor
Nina Shahriman chevron_right
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PUMA SUEDE STICKER PACK & SUEDE CLEANER
From 6th to 31st March, receive an exclusive PUMA SUEDE Sticker Pack* upon purchase of a SUEDE shoe at any PUMA retail store in Malaysia. Moreover, top up an additional RM15 with a purchase of a PUMA SUEDE to receive a suede cleaner* to keep your new shoes bright and clean!
*Based on first-come-first-serve, while stocks last. All terms and conditions apply.
The PUMA SUEDE will also be available on PUMA.com and PUMA stores.