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Nokia, the Finnish telecommunications company, would like everyone to know they no longer make mobile phones; and this was facilitated by a bold logo change and strategy shift for the first time in 60 years.
Credit: @PekkaLundmark on Twitter
They revealed their new brand identity on 26 February at the Mobile World Congress in Barcelona. Pekka Lundmark, the CEO of Nokia, noted that the company is now focusing on networks and industrial digitalisation instead of mobile phones.
Back in the day when the smartphone era was just starting, Nokia sold its mobile phone division in 2014 to Microsoft to keep up with Apple and Google. However, the deal was considered a failure as Microsoft lost 8 billion dollars in 2016. The division was then sold to HMD Global, a Finnish mobile phone manufacturer that was created by former Nokia employees.
As of today, Nokia sets out on pioneering the tech industry by selling networking equipment and licensing its patents to mobile phone manufacturers. They are also working hard on 5G equipment, making Nokia to be in direct competition with companies such as Amazon, Huawei, and Microsoft.
The days of the Nokia 3310 were long gone, but those hardy phones still remained in our fond memories — and it looks like it's not making comeback any time soon, or ever.