Editor
Jodee Tan chevron_right
For January, adidas Malaysia revealed a limited-time-only adidas Originals pop-up store at The Gardens Mall to kick off the launch of a limited edition range of the adidas Originals x Dmeow collaboration.
Local brand Dmeow is celebrated for its simple and playful designs that feature original characters. Sharing a passion for fresh creativity, founders Chai and Wong have crafted a brand that resonates with both youth and fashion enthusiasts, providing apparel and lifestyle products that add fun to any outfit.
Debuting a range of new colours, this 2nd phase of adidas Originals x Dmeow collaboration was exclusively available—for a day on 24 Jan 2025—at the adidas Originals The Gardens Mall pop-up store. Located at Level 1 Lot F233 of The Gardens Mall, customers could purchase an exclusive adidas Originals x Dmeow t-shirt and T-Toe or Lo Pro, and redeem a complimentary Dmeow enamel pin, an adidas premium gift, and a pair of stylish organza shoelaces to complete the look (while stocks last).
“As the early phase of the collection is almost sold out, we highly recommend customers to visit our pop-up as soon as possible to experience this limited release for themselves and redeem exclusive rewards during this occasion," explained Kelly Lim, Senior Manager, Brand Activation, adidas Malaysia.
Customers could also redeem a single scoop of ice cream with four fun flavours to choose from. Incorporating the quirky characters of Dmeow into the classic design of an adidas Originals store, the pop-up acts to delight fans of both brands.
Dmeow founders Wong and Chai said “Working on this collaboration has been so much fun. Being fans of adidas ourselves, we are so grateful for this opportunity and are really excited to see the reactions of our followers firsthand when they come to visit the adidas pop-up store.”
Lim further added “At adidas Malaysia, we constantly explore new ways to engage with our customers to share our brand experience. This space is designed to introduce and showcase new or exclusive product drops from the Originals ranges, starting with our recent Dmeow collaboration.”
adidas’ partnership with Dmeow showcases the value of collaborating with local brands to connect with local audiences and highlight unique cultural expressions, reflecting the brand’s dedication to modern youth culture and creative self-expression.
To learn more or purchase the collaboration pieces, visit adidas Malaysia website.
More related recommendations