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HP's Future Ready strategy, announced in Tokyo, aims to strengthen customer relationships by building a portfolio to meet diverse needs. The three pillars of this strategy are Portfolio, Operations, and Customer and Partners, focusing on high-growth areas like gaming, hybrid work, and sustainability.
Flexible work is the new normal with 90% of APAC's workforce preferring remote or hybrid arrangements. HP’s Future Ready product portfolio aims to help customers with the complexities of hybrid work. HP's investments in HP Amplify, a unique global channel partner program, provide tools to help partners and customers adapt to changing business needs. This enhanced program promises to empower the workforce and fuel growth in Asia.
HP is committed to becoming the world's most sustainable technology company by 2030. Highlights include:
- Protecting natural ecosystems: 300+ products with ocean-bound plastics.
- Empowering partners: HP Amplify Impact program.
- Bridging the digital divide: Accelerated digital equity for over 21 million people.
This year marks HP's 60th anniversary of operations in the Asian market since its entry in 1963. The Future Ready strategy is a promise to provide continuous innovation, strengthen customer relations, and drive sustainable growth in Asia. Whether through enhancing security or supporting remote work, HP is committed to providing solutions that matter to its customers and partners.