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Many of us would be familiar with the iconic green jar of chicken essence, often appearing whenever a boost of energy is needed. It comes as no surprise as BRAND’S® has long remained the top choice for Malaysians seeking vitality boosts according to Nielsen’s Retail Audit.
Now, with the newly formulated BRAND’S® Essence of Chicken, it boasts an improved taste while maintaining the benefits of increasing metabolism, reducing tiredness, and improving concentration, all while providing much-needed vitality!
A Smoother Taste for Busy Malaysians
Navigating through a fast-paced world can get tiring sometimes, and 7 out of 10 Malaysians reportedly need a rejuvenating boost at least twice a week, according to a recent online research survey.
With a myriad of work and personal commitments to balance, about 31% of these individuals are career-focused, dealing with daily deadlines and multitasking, while 22% are working parents managing their busy schedules.
As busy as it already gets, it might take a bit of time for a bottle of chicken essence to go down smoothly, which is why the new formulation offers a smoother taste without compromising on the benefits it's known for!
In fact, a taste test by the Home Tester Club revealed that 92% of consumers agreed the new formulation has a smoother taste, and 96% believed it's perfect for those wanting to stay productive throughout the day.
"We understand the demands of Malaysians' fast-paced lifestyles where they're constantly juggling various responsibilities. With this new formulation, we're confident that more Malaysians will benefit from the smoother taste," said Wong Wee Leong, General Manager of Suntory Beverage and Food Malaysia.
Additionally, they were joined on stage by the ambassadors of BRAND'S® Essence of Chicken, Dr. Shazril Shaharuddin, a busy father and social media influencer, as well as Chan Fong, a successful radio DJ and entrepreneur, both the perfect embodiment of the need for the benefits of the essence of chicken.
Guaranteed Quality and Halal Certified
What distinguishes its brand is their proprietary production process that ensures top-quality products for Malaysians.
This includes:
- an all-natural extract of fine-quality premium chicken
- hygienically processed under high temperatures
- carefully pressurised to preserve its rich natural nutrients
The product also undergoes over 200 rigorous quality checks and is Halal certified by Jabatan Kemajuan Islam Malaysia (JAKIM), catering to the diverse dietary needs of the population.
So if you want that boost of energy to get you through the day, you can now purchase the newly formulated BRAND’S® Essence of Chicken from major retail outlets, pharmacies, and online via Shopee and Lazada.